Descriptor: "RATES" / Publication Year Range: Last 50 years / Topic: advertising rates and periodicals - Searchworks@Jio Institute Digital Library Search Results

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Start Over Descriptor "RATES" Topic advertising rates Topic periodicals Publication Year Range Last 50 years

Author: Fitzgerald, Kate
Subjects: *MAGAZINE advertising, *ADVERTISING, *PERIODICAL publishing, *PUBLISHING finance, *PERIODICALS, *RATE bases, *ADVERTISING rates, *RATES
Abstract: Reports on the increase in magazine-advertising rate discounts in the wake of a soft economy. Increase in the average rate card discount to 30.8 percent; Flexibility seen in the number of pages required in order for media buyers to get a discount; Categories showing sharper increases in discount rates, including mass-circulation magazines; Special-interest magazines offering media buyers the lowest discounts; View by most media buyers that basic rate cards are set artificially high.
Published: 2002

Author: Mandese, Joe
Subjects: *ADVERTISING, *ADVERTISING rates, *PERIODICALS, *RATES
Abstract: The article presents advertising rates for various publications in the United States. Magazines included in the list are "Bridal Guide," "Cooking Light," "Details," "Entertainment Weekly," "Essence" and "Family Fun."
Published: 1992

Subjects: *ADVERTISING, *ADVERTISING rates, *PERIODICALS, *RATES, *ADVERTISING spending
Abstract: Discusses advertising rates of various periodicals in the United States as of December 1990. "Discover"; "Golf Illustrated"; "HomeOwner"; "1,001 Home Ideas."
Published: 1990

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