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Start Over Descriptor "RATES" Topic advertising rates Topic advertising societies Publication Year Range Last 50 years
1 results on '"RATES"'

1. Ad agencies attack newspapers over national rate `differential'.

Author

Nicholson, Joe

Subjects
*NEWSPAPER advertising, *NEWSPAPER publishing, *ADVERTISING rates, *RATES, ADVERTISING societies
Abstract

Focuses on the discussion of newspaper advertising rate differential held during the American Association of Advertising Agencies on March 2, 2000 in the United States. Complaints against the discrepancy in rates; Explanation on the rate differential; Alleged negative impact of the rate differential to the growth of national advertising in newspapers.

Published
2000

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