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The article highlights the research on the importance of understanding the different designs of contact lenses to get the translation to the proper viewing position for the required visual function in Ontario. The author stated that the most popular of the multifocal designs is the simultaneous design, which is available as either an aspheric design or a concentric design. In addition, the aspheric lense is optimized to the eye with the use of wavefront technology. Meanwhile, the gas-permeable lenses, which is available in simultaneous design must get the translation to the proper viewing position for the required visual function.

The author reflects on the economic downturn of 2008 and its challenge to the eye care industry. He personally wishes that the media would cover some success stories these days, for there are companies and individuals who are doing well despite theses difficult times. He urges eye care professionals to work hard to make sure that customers are well served and that products and prices are appropriate for these times.

The article offers information on optical buying group. A buying group in the eye care industry is an organization comprised of optometrists and opticians who preferred pricing on optical products and services. It states that an eye care professional who wants to join a buying group needs to complete an application form that includes credit information. It suggests that an optometrist or optician should consider certain characteristic of a buying group like autonomy, flexibility and accommodation.