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Purpose - The purpose of this paper is to address the challenges that special collections repositories face when creating digital surrogates driven by researcher demand, to link these digitization issues with archival practice, and to provide recommendations for improvement. Design/methodology/approach - Presents an overview of the development of the University of Maryland Libraries' digital imaging workflows and a critique of current practices. Findings - A viable digital repository can be built from surrogates created in response to researcher demand, but there are limitations to this approach, with opportunity for improvement. Research limitations/implications - As a case study, this paper is limited to one institution's perspective. Practical implications - Provides insight into constructing and managing digitization programs at special collections repositories. Originality/value - This paper offers a case study approach for an institutional digital repository influenced heavily by researcher demand, in contrast to a digital repository constructed with a more structured plan. [ABSTRACT FROM AUTHOR]