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Introduction: Corporate social responsibility (CSR) is the mechanism through which organizations integrate the Sustainable Development Goals (SDGs) into their corporate strategies. On the other hand, the communication of responsibility and commitment initiatives with citizens is an important factor in achieving social legitimacy for the company. Moreover, digital communication tools, including corporate podcast, are powerful allies for disseminating a corporate brand message aligned with sustainability, commitment and social responsibility. Therefore, the main objective of this article is to analyze how the banking sector uses corporate podcast as a tool for communicating content related to the SDGs. Methodology: A content analysis of the headlines and explanatory texts of the podcast deliveries issued by the largest financial institutions in Spain during the year 2022 was carried out. Results: 36.1% of the podcasts analyzed address the SDGs, with 12 of the 17 SDGs set by the United Nations being represented. Discussion: The results show a significant use of corporate podcasts as a SDGs communication tool, which is consistent with companies' growing commitment to a more engaged communication linked to CSR. Conclusions: This research represents a further step in understanding how organizations use the communicative possibilities provided by digital platforms, specifically podcasts, to communicate CSR-related issues. [ABSTRACT FROM AUTHOR]

Introduction. In this empirical research we analyse the introduction of technology subjects offered by Spanish universities (public and private) through the Journalism / Communication graduate studies. Methodology. In the article we analyse, through the technique of content analysis, thirtyeight degree study plans out of a universe of more than one thousand nine hundred subjects. Results. The research discloses interesting findings, like implementations and emerging technologies are being reflected in the designs of current curricula in Spain. Conclusions. We also indicate which are the Spanish universities with the highest credit load and number of subjects offered in terms of technology. [ABSTRACT FROM AUTHOR]

This research presents blogs as an innovative and rich tool for political communication. Blogs may be able to provide a new two-way communication and true interaction between citizens and politicians. The article analyses the content, use and characteristics in-depth of five weblogs of Aragonese politicians. The study detects a few weaknesses in the current use of blogs by politicians. However, it finally encourages political parties to use blogs and some other online resources to rekindle the reputation of political leaders not only during electoral campaigns but more often, especially in situations of crisis and some other special moments of interest for the citizenship. The study proves that the use of blogs by Aragonese politicians is not a weird phenomenon anymore and it has become a true reality. Also, it is stated that the blog function is mostly pre-electoral, and it is not an element of communication used often to promote democracy. It has been observed the existence blogs by politicians as a tool to overcome crisis or pot-holes. Blogs are used to compensate negative opinions result of certain awkward actions. [ABSTRACT FROM AUTHOR]

The introduction and development of Digital Terrestrial Television (DTT) in the Community of Madrid respond to the need of adjusting broadcasting to the new technological requirements, and to the firm, very ambitious and carefully designed political objective of making the Community of Madrid the leader in the implementation of DTT in Spain. This article aims to show the more relevant policies carried out by the government of this Community during 2008 and 2009 for the digital switchover. This article acknowledges that the Community of Madrid's technological adjustment policy is framed within a wider national policy called PlanAvanza (2009-2012), which greatly supports, in its Infrastructures section, the nationwide implementation of DTT, and issubsequently determined by the National Technical Plan for DTT(PTNTDT). Based on the collected data, this article studies the level of DTT household penetration in the Community of Madrid during 2008-2009, the informative effectiveness of the campaigns designed to promote awareness about this technological change and ensure the necessary social support, and the effectiveness of the policies. [ABSTRACT FROM AUTHOR]

El The growth and implementation of the Digital Terrestrial Television (DTTV or DTT) in the Community of Madrid arise from a technological issue of adjustment towards the new land based (terrestrial) signals broadcasting requirement, as well as the political decision to reach very ambitious targets, carefully designed, and supported with sufficient budgets to achieve their objectives. As the Community of Madrid pretends to take the leadership of the implementation of the Digital Terrestrial Television into Spain, this essay seeks to display the more relevant political actions carried out by the government of this Community within the years 2008-09 for the switchover of the Analogue Terrestrial Television Broadcast. It is remembered in this essay that this regional policy of technological adjustment leaded by the Community of Madrid is framed within a policy at national level, called -El Plan Avanza (The Advance Plan) (2009-2012)- that it establishes, according with the Infrastructure section, an important support for the implementation of the DTT at national level and that, as well, comes determined by the National Technical Plan from Digital Terrestrial Television(NTPDTT). This research studies the degree of the DTT establishment around the hole Community homes during 2008-2009, as well as the informative campaigns elaborated to spread the knowledge of this technological change to ensure necessary social support, and analyzing the effectiveness of the political actions from the collected data. [ABSTRACT FROM AUTHOR]

This research presents blogs as an innovative and rich tool for political communication. Blogs can facilitate two-way communication and true interaction between citizens and politicians. The article analyses in depth the content, uses, and characteristics of five weblogs written by Aragonese politicians. Although the study detects some weaknesses in the current political use of blogs, it encourages political parties to use blogs and other online resources, not only during electoral campaigns to improve the reputation of political leaders but also continuously and particularly in situations of special interest for the citizenship. The study shows that the use of blogs by Aragonese politicians is no longer just a transitory phenomenon and has become a reality. The article also demonstrates that politicians use blogs mostly as a pre-electoral tooland to a much lesser extent as an element of communication to promote democracy. It has been observed that politicians' blogs are used as a tool to overcome situations of crisis and to compensate negative opinions caused by questionable acts. [ABSTRACT FROM AUTHOR]

The current article aims at describing and analyzing non profitable media background and future expectations as well as regulations when facing digitalization in Spain. The research is carried out from an inductive perspective which implies using the documentary analysis, consultations to several sources and, eventually, interviews. Additionally, this paper aims at contributing to reflect on media social role. [ABSTRACT FROM AUTHOR]