1. A Managerial Analysis of Urban Parcel Delivery: A Lean Business Approach
- Author
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Guido Perboli, Qu Wei, Luce Brotcorne, Maria Angela Rosano, Integrated Optimization with Complex Structure (INOCS), Inria Lille - Nord Europe, Institut National de Recherche en Informatique et en Automatique (Inria)-Institut National de Recherche en Informatique et en Automatique (Inria)-Université libre de Bruxelles (ULB)-Centre de Recherche en Informatique, Signal et Automatique de Lille - UMR 9189 (CRIStAL), Centrale Lille-Université de Lille-Centre National de la Recherche Scientifique (CNRS)-Centrale Lille-Université de Lille-Centre National de la Recherche Scientifique (CNRS), and Politecnico di Torino = Polytechnic of Turin (Polito)
- Subjects
GUEST methodology ,lcsh:TJ807-830 ,Geography, Planning and Development ,lcsh:Renewable energy sources ,Management, Monitoring, Policy and Law ,Business model ,Sustainable business ,Last-Mile Logistics ,urban delivery ,11. Sustainability ,0502 economics and business ,Revenue ,Price war ,lcsh:Environmental sciences ,lcsh:GE1-350 ,050210 logistics & transportation ,Service quality ,Renewable Energy, Sustainability and the Environment ,lcsh:Environmental effects of industries and plants ,05 social sciences ,[INFO.INFO-RO]Computer Science [cs]/Operations Research [cs.RO] ,Environmental economics ,lcsh:TD194-195 ,Quantitative analysis (finance) ,Sustainability ,Profitability index ,Business ,050203 business & management - Abstract
International audience; The improper integration of traditional transportation modes with low emissions vehicles can generate a price war that reduces the service quality, undermining the efficiency and the profitability of parcel delivery operators. This paper aims to provide managerial insights to design a win-win strategy for the co-existence of traditional and green business models. In doing so, we adopt a multi-disciplinary approach that integrates a qualitative analysis through a Lean Business methodology, named GUEST, with a quantitative analysis based on simulation-optimisation techniques. This kind of holistic vision has received little attention in the literature. The first analysis investigates the parcel delivery industry with an emphasis on the main business models involved, their costs and revenues structures, while the quantitative part aims to simulate the system and extract sustainable policies. In particular, results highlight that in deploying mixed-fleet policies, the decision-makers have to focus both on the environmental sustainability that benefits from the adoption of low-emission vehicles, and on the operational feasibility and economic sustainability of the two services. In this direction, the paper suggests some managerial insights concerning the split of the customer demand between traditional and green operators, according to the classes of parcels and geographical areas of the city.
- Published
- 2019