Search

The article focuses on the role of Ladies in Beef in helping to promote positive public relation campaign for the beef industry in Great Britain. Jilly Greed and Minette Batters, who founded the Ladies in Beef, said the organization has already 19 members who act as regional beef champions. The organization is preparing for the celebration of Great British Beef Week on April 18-23, 2011. Greed explained that the campaign's focus is to create better collaboration in the beef supply chain.

The article reports that West Midlands farmers are being urged to walk their supply chain as part of a £25,000 project designed to help them build more collaborative relationships with processors and retailers in Great Britain. They aim to improve relationships between producers and processors as well as highlight areas where farmers can increase their margins through on-farm added value processes.