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The article reports that West Midlands farmers are being urged to walk their supply chain as part of a £25,000 project designed to help them build more collaborative relationships with processors and retailers in Great Britain. They aim to improve relationships between producers and processors as well as highlight areas where farmers can increase their margins through on-farm added value processes.

This article deals with the importance of a strong connection between British farmers and consumers. Reasons for the lack of a strong relationship between farmers and consumers; Contributions of large organizations and lobby groups to the promotion of agricultural issues; Publication of issues related to farming in local newspapers.

Reports on the success of the Linking the Environment and Farming Speak Out Training Events, which aim to help farmers in Great Britain to deal with questions from the public and the press. Advice given by the experts; Lessons learned by farmer Doug Wanstall from the event.

States the launch of the SPEAK Out self-help kit to help British farmers improve public relations skills in February 2003.

Deals with the fund appeal launched by an alliance of farming unions, rural campaigners and businesses in Great Britain aimed at boosting the public image of farming. Features and goals of the campaign; Success of the campaign by the Ulster Farmers' Union in Belfast, Northern Ireland.