101. Meta Encourages Advertisers to Ditch iPhone in Latest Spat With Apple.
- Author
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Rodriguez, Salvador
- Subjects
- *
PUBLIC relations , *ADVERTISERS , *TELECOMMUNICATION equipment , *MARKETING research companies - Abstract
Meta, the parent company of Facebook, has published instructions for advertisers to use a workaround to avoid paying a 30% service charge to Apple. This workaround specifically applies to "boosted posts," a type of advertisement that Meta offers for both Facebook and Instagram. Meta will begin charging U.S. advertisers an additional 30% surcharge if they continue to purchase boosted posts from apps on iPhones and iPads. To avoid this charge, Meta is encouraging advertisers to purchase boosted posts from the websites of Facebook and Instagram instead. The conflict between Meta and Apple has been ongoing for years, with Apple recently changing its App Store rules to treat boosted posts as in-app purchases. [Extracted from the article]
- Published
- 2024