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The documents filed this week were part of Google's initial response to the Texas-led antitrust lawsuit, which was filed in December and accused the search company of running a digital-ad monopoly that harmed both ad-industry competitors and publishers. Because Google had exclusive information about what other ad buyers were willing to pay, the state says, it could unfairly compete against rival ad-buying tools and pay publishers less on its winning bids for ad inventory. Keywords: Advertising Services; Digital Marketing; Internet Search Engines; Advertising/Marketing/Public Relations; Business/Consumer Services; Online Service Providers; Marketing; Technology; Corporate Crime/Legal Action; Advertising EN Advertising Services Digital Marketing Internet Search Engines Advertising/Marketing/Public Relations Business/Consumer Services Online Service Providers Marketing Technology Corporate Crime/Legal Action Advertising N.PAG N.PAG 1 04/14/21 20210412 NES 210412 Program used past bid data to boost tech company's win rate in advertising auctions, according to court filing The program used past bid data to boost the tech company's win rate in advertising auctions, according to a court filing. [Extracted from the article]