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Information on the extent of bushmeat hunting is needed to assess the likely impact on hunted species, to provide information on the opportunity cost to local people of conservation, and to judge the efficacy of interventions at reducing pressure. However, where hunting is illegal, or socially unacceptable, respondents may not answer honestly to direct questions about hunting or consumption of bushmeat. We adapted a specialized method for investigating sensitive behaviours (the randomized response technique, RRT) and questioned 1,851 people in Madagascar about their consumption of six species, using either RRT or direct questions. For most species at most sites RRT and direct questions returned similar estimates of the proportion of the population who had consumed bushmeat in the previous year. However, RRT resulted in significantly higher estimates of bushmeat consumption in communities surrounding a protected area, where conservation activities made such questions sensitive. RRT has been predominately used in Europe and the USA; we demonstrate that it can provide a valuable approach for studying rule-breaking among people with poor literacy in low income countries. Between 12 and 33% of people across our sites had eaten brown lemur (Eulemur spp.), and 12–29% had eaten sifaka (Propithecus spp.) in the previous year. These results add to the growing body of evidence that hunting of protected species in Madagascar is a serious problem requiring urgent action. Conservation interventions to tackle bushmeat hunting will make questions about hunting or consumption more sensitive, increasing the need for researchers to use appropriate approaches for asking sensitive questions. [ABSTRACT FROM PUBLISHER]

We assessed the consumption and hunting of wild animals by people in urban areas of western Madagascar using structured questionnaires in households and direct observations. Six wild mammal and five wild bird species were reported, or observed, to be sources of bushmeat although fish and domestic animals were the preferred and cheapest sources of animal protein. Bushmeat accounted for 10% of the meat consumed the day before our questionnaires were completed. Common tenrec Tenrec ecaudatus and bush pig Potamochoerus larvatus were the preferred wild meat and the former was also the most expensive type of meat. Taboos and strong dislikes limited the consumption of domestic pigs, bush pigs, goats, lemurs and fruit bats. Game species were hunted according to their availability, which coincided with the legal hunting season for fruit bats but only partly so for the other game species. Illegal hunting of Verreauxi's sifaka Propithecus verreauxi is cause for concern and assessments of primate consumption may have been underestimated because of reluctance of interviewees to admit illegal activities. [ABSTRACT FROM AUTHOR]