The article discusses art licensing, which is taking opportunities in stationery and gifts industries in the U.S. President of Grace Licensing, Mark Timm, emphasizes that artists including Thomas Kinkade, Mary Engelbreit, and Warren Kimble, who have shifted to an emphasis on lifestyle, have dominated the marketplace. It has been noted that firms known for high design, expand their lines with licensed art, the same with designers who capitalize on licensing mainly for brand identity.