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Academic libraries play an important role in making numeric data collections available to their researchers and providing assistance in identifying and accessing appropriate resources. The University of Tennessee Libraries have been working to strengthen the numeric data component of their reference services and have expanded promotion and outreach activities to make this specialized service more visible. In fall 2003, the Data Services Awareness and Use Survey was conducted to learn more about the university's users of research data and assess their awareness of the service and the effectiveness of promotional activities. Results of the survey are being used to plan, promote, and provide data services. The survey portion of this manuscript was presented, in part, at the International Association for Social Science Information Service and Technology Conference on May 26, 2004 in Madison, Wisconsin. [ABSTRACT FROM AUTHOR]