11 results on '"Yasa Y"'
Search Results
2. Factors Building Consumer Trust in Instagram Stores and the Influence of Trust in Instagram Stores on Purchasing Intention
- Author
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Yesevi Alperen Yasa, Ruziye Cop, and Yasa Y. A. , Cop R.
- Subjects
YÖNETİM ,Genel Karar Bilimleri ,Stratejik Pazarlama ve Marka Yönetimi ,Social Sciences and Humanities ,Social Sciences (SOC) ,Sosyal Bilimler ve Beşeri Bilimler ,Pazarlama ,Strategy and Management ,İşletme Yönetimi ,Entrepreneurship and Innovation Management ,General Decision Sciences ,Karar Bilimleri (çeşitli) ,İşletme ve Uluslararası Yönetim ,Yönetim ve Organizasyon ,MANAGEMENT ,Strateji ve Yönetim ,Sosyal ve Beşeri Bilimler ,Decision Sciences (miscellaneous) ,Social Sciences & Humanities ,Business and International Management ,Marketing ,Management and Organization ,Management of Enterprises ,Instagram Stores ,Genel İşletme, Yönetim ve Muhasebe ,General Medicine ,General Business, Management and Accounting ,Strategic Marketing and Brand Management ,Girişimcilik ve Yenilik Yönetimi ,Instagram Shopping ,BUSINESS ,Social Media Marketing ,İŞLETME ,Ekonomi ve İş ,ECONOMICS & BUSINESS ,Consumer Trust ,Sosyal Bilimler (SOC) ,Online Retailing - Abstract
That Instagram is one of the most used social media platforms around the world which makes this application also one of the largest global markets in the world. People or businesses may easily set up a virtual store by employing the application Instagram. However, in order to achieve success in Instagram, it is necessary to gain the trust of consumers just like in e-commerce sites. The aim of this study is to determine factors forming the trust in Instagram stores and effect of the trust in Instagram stores on the purchase intention. Within this scope, 439 people were surveyed, which were selected by means of convenience sampling method, are Instagram users. Variancebased structural equation modeling was employed for analyses. In the conclusion of analyses carried out, it was detected that factors pertaining to the propensity to trust, customer endorsement, user likes and the number of followers, the perceived integrity, perceived benevolence, and perceived competence of an Instagram vendor have an effect on the trust of consumers in Instagram stores. Furthermore, it was concluded that the trust in Instagram stores had an effect on the purchase intention of users from Instagram stores.
- Published
- 2022
3. Yeni̇ tüketi̇ci̇ler olarak di̇ji̇tal yerli̇ler: z kuşağinda rol modeli̇n davranişsal ni̇yete etki̇si̇
- Author
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YASA, YESEVİ ALPEREN and Yasa Y. A. , Kuş A. S. , Sayan N.
- Subjects
Marketing ,YÖNETİM ,Genel Karar Bilimleri ,Social Sciences and Humanities ,Social Sciences (SOC) ,Sosyal Bilimler ve Beşeri Bilimler ,Genel İşletme, Yönetim ve Muhasebe ,Pazarlama ,Strategy and Management ,General Decision Sciences ,Karar Bilimleri (çeşitli) ,General Business, Management and Accounting ,İşletme ve Uluslararası Yönetim ,İŞ ,BUSINESS ,İşletme ,Ekonomi ve İş ,ECONOMICS & BUSINESS ,MANAGEMENT ,Sosyal Bilimler (SOC) ,Strateji ve Yönetim ,Sosyal ve Beşeri Bilimler ,Decision Sciences (miscellaneous) ,Social Sciences & Humanities ,Business and International Management - Abstract
Dijital yerliler olarak adlandırılan Z Kuşağı birçok yönden diğer kuşaklardan farklılaşmaktadır. Rol modellerin, Z kuşağının davranışsal niyetleri üzerindeki etkilerini incelemek, doğru pazarlama stratejilerinin geliştirilebilmesine yardımcı olacaktır. Bireyler ailelerini, ünlüleri, saygın kabul edilen kişileri, iş insanlarını, arkadaşlarını, öğretmenlerini ve toplumun değişik kesimlerinden farklı statülerdeki birçok kişiyi rol model olarak görmekte ve onlardan etkilenmektedir. Bu kapsamda, dijitalleşen dünyada Z kuşağının kimleri rol model aldığını ve rol modellerinden nasıl etkilendiğini anlamak önemlidir. Bu çalışmanın amacı, Z kuşağında rol model değişkeninin davranışsal niyet üzerindeki etkisini incelemektir. Veriler, 415 katılımcıdan, anket formları aracılığıyla kolayda örnekleme yöntemi kullanılarak toplanmıştır. Analiz için SPSS 26 Paket Programı ve SPSS Process makrodan yararlanılmıştır. Sonuçlar, rol model değişkeninin marka sadakati, ağızdan ağıza iletişim, ürün değiştirme ve şikâyet değişkenleri üzerinde etkili olduğunu göstermiştir. Generation Z, called digital natives, differs in many ways from other generations. Examining the effects of role models on the behavioural intentions of Generation Z helps develop correct marketing strategies. Individuals regard their family, celebrities, respected people, business people, friends, teachers and many different people from different segments of the society as role models and are affected by them. In this context, it is important to understand who Z generation takes role models and how they are affected by role models in the digitalized world. The purpose of this study is to determine the effect of role model structure on behavioural intention on generation Z. The data were collected from 415 participants via questionnaire forms, using the convenience sampling method. The data were analysed by using SPSS 26 package program and SPSS Process macro. Results show that brand loyalty, WOM, product switching, and complaint behaviour have a positive effect on role model.
- Published
- 2022
4. How does the direction of region of interest selection affect the fractal dimension?
- Author
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Pekince A, Azlağ Pekince K, and Yasa Y
- Abstract
Objectives: Introduction Fractal analysis (FA) is a computational method used to quantify the complex trabecular structure of bone. While FA has been widely applied in dentistry, there are challenges in standardizing the technique due to factors such as image resolution, region of interest (ROI) selection, and image processing. This study aimed to investigate the impact of the direction of ROI selection (DROIS) on fractal dimension (FD) calculations., Methods: Panoramic radiographs of 226 individuals aged 20-35 years were analyzed. ROIs were selected on the mandibular condyle, angular region, and mental region, and oriented at 0°, 22.5°, 45°, and 67.5° angles. FD was calculated using the box-counting method in ImageJ. The Friedman test and Wilcoxon signed-rank test were used for statistical analysis., Results: The FD values differed significantly between the angled ROI groups in all three regions (Friedman test, p < 0.0001). Pairwise comparisons showed significant differences in FD between most ROI orientations, except between 22.5° and 67.5° in the angular region., Conclusions: DROIS is an important factor that should be considered in FA studies to ensure reliable and reproducible FD values. Appropriate methodological choices can help account for the influence of DROIS on FD calculations.., Competing Interests: Declarations Conflict of interest There is no conflict of interest among authors. Ethical approval All procedures followed were in accordance with the ethical standards of the responsible committee on human experimentation (institutional and national) and with the Helsinki Declaration of 1975, as revised in 2008. Informed consent was obtained from all patients for being included in the study., (© 2024. The Author(s) under exclusive licence to Japanese Society for Oral and Maxillofacial Radiology.)
- Published
- 2024
- Full Text
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5. Pharmacokinetics/pharmacodynamics of benralizumab in chronic rhinosinusitis with nasal polyps: Phase III, randomized, placebo-controlled OSTRO trial.
- Author
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Emson C, Han JK, Hopkins C, Asimus S, Cann JA, Chain D, Wu Y, Reddy Y, McCrae C, Cohen D, Kreindler JL, Werkström V, Jison M, Wagenmann M, and Bachert C
- Subjects
- Humans, Male, Chronic Disease, Female, Middle Aged, Adult, Double-Blind Method, Basophils drug effects, Aged, Leukocyte Count, Injections, Subcutaneous, Treatment Outcome, Rhinosinusitis, Nasal Polyps drug therapy, Nasal Polyps complications, Antibodies, Monoclonal, Humanized pharmacokinetics, Antibodies, Monoclonal, Humanized therapeutic use, Antibodies, Monoclonal, Humanized pharmacology, Antibodies, Monoclonal, Humanized administration & dosage, Sinusitis drug therapy, Sinusitis complications, Rhinitis drug therapy, Eosinophils drug effects
- Abstract
Aims: Benralizumab, a humanized, afucosylated monoclonal antibody against the interleukin 5 receptor, α subunit, causes rapid depletion of eosinophils by antibody-dependent cellular cytotoxicity. We investigated the pharmacokinetic and pharmacodynamic effects of benralizumab in patients with chronic rhinosinusitis with nasal polyps (CRSwNP) from the phase III OSTRO trial., Methods: Patients received a placebo or 30 mg of benralizumab by subcutaneous injection every 8 weeks (first three doses every 4 weeks) to week 48; a subset of patients continued in an extended follow-up period to assess treatment durability to week 80. Serum benralizumab concentrations and blood eosinophil and basophil counts were assessed to week 80. Biomarker assessments were performed on nasal polyp tissue biopsies at week 56 and nasal lining fluid at weeks 24 and 56 to examine changes in immune cells and inflammatory mediators., Results: Among 185 patients in this analysis, 93 received benralizumab. Serum benralizumab concentrations reached a steady state by week 24 (median concentration 385.52 ng mL
-1 ); blood eosinophils were almost fully depleted and blood basophils were reduced between weeks 16 and 56. Nasal polyp tissue eosinophils decreased with benralizumab from 57.6 cells mm-2 at baseline to 0 cells mm-2 at week 56 (P < .001 vs placebo), and tissue mast cells were numerically reduced. In nasal lining fluid, eosinophil-derived neurotoxin was significantly reduced at weeks 24 and 56 (P < .001) and interleukin-17 at week 56 (P < .05) with benralizumab., Conclusion: Benralizumab treatment led to rapid, sustained, nearly complete depletion of eosinophils from blood and nasal polyp tissue in patients with CRSwNP., (© 2024 AstraZeneca. British Journal of Clinical Pharmacology published by John Wiley & Sons Ltd on behalf of British Pharmacological Society.)- Published
- 2024
- Full Text
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6. Awareness of patients with impacted teeth about impacted teeth in Turkey: A questionnaire study.
- Author
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Ozbey F, Coban D, Gokkurt BN, Tuna T, Yasa Y, Erzurumlu ZU, and Sadik E
- Abstract
Objective: The aim of this study is to evaluate the knowledge and awareness levels of patients who have at least one impacted tooth and who had previously applied to the dentist., Study Design: This study was conducted in patients aged 15 years and older who applied to Ordu University Faculty of Dentistry for routine examination and agreed to fill out the questionnaire form. A total of 325 people participated in the survey conducted to determine the awareness of patients applying to the faculty of dentistry about their existing impacted teeth. A Pearson's chi-square test was used for hypothesis testing when expected frequencies exceeded 5., Results: It was determined that 56.9 % (185) of the participants were aware of their existing teeth, while 43.1 % (140) were not aware. When the patients were evaluated according to the institutions they had visited, it was seen that the group who were most aware of the presence of impacted tooth were those who apply to the faculty of dentistry (74.4 %). The rate of being informed by dentists in the institutions that they had previously visited was higher in patients with university or post-university graduates (p < 0.05). The most common information given by the dentists to the patients about their impacted dental problems was that the tooth should be followed up (40.4 %), while the removal of the tooth constituted 28.4 % of the information given., Conclusion: This study showed that although patients are aware of their existing impacted teeth, their level of knowledge about the risks it may pose is low. For a healthy oral care and health, patients should be adequately informed about impacted teeth., Competing Interests: The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper., (© 2024 The Author(s).)
- Published
- 2024
- Full Text
- View/download PDF
7. Autoencoder neural networks enable low dimensional structure analyses of microbial growth dynamics.
- Author
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Baig Y, Ma HR, Xu H, and You L
- Subjects
- Machine Learning, Bacteria genetics, Neural Networks, Computer, Microbiota
- Abstract
The ability to effectively represent microbiome dynamics is a crucial challenge in their quantitative analysis and engineering. By using autoencoder neural networks, we show that microbial growth dynamics can be compressed into low-dimensional representations and reconstructed with high fidelity. These low-dimensional embeddings are just as effective, if not better, than raw data for tasks such as identifying bacterial strains, predicting traits like antibiotic resistance, and predicting community dynamics. Additionally, we demonstrate that essential dynamical information of these systems can be captured using far fewer variables than traditional mechanistic models. Our work suggests that machine learning can enable the creation of concise representations of high-dimensional microbiome dynamics to facilitate data analysis and gain new biological insights., (© 2023. The Author(s).)
- Published
- 2023
- Full Text
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8. Deep-learning approach for caries detection and segmentation on dental bitewing radiographs.
- Author
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Bayrakdar IS, Orhan K, Akarsu S, Çelik Ö, Atasoy S, Pekince A, Yasa Y, Bilgir E, Sağlam H, Aslan AF, and Odabaş A
- Subjects
- Artificial Intelligence, Dental Caries Susceptibility, Humans, Radiography, Bitewing methods, Deep Learning, Dental Caries diagnostic imaging
- Abstract
Objectives: The aim of this study is to recommend an automatic caries detection and segmentation model based on the Convolutional Neural Network (CNN) algorithms in dental bitewing radiographs using VGG-16 and U-Net architecture and evaluate the clinical performance of the model comparing to human observer., Methods: A total of 621 anonymized bitewing radiographs were used to progress the Artificial Intelligence (AI) system (CranioCatch, Eskisehir, Turkey) for the detection and segmentation of caries lesions. The radiographs were obtained from the Radiology Archive of the Department of Oral and Maxillofacial Radiology of the Faculty of Dentistry of Ordu University. VGG-16 and U-Net implemented with PyTorch models were used for the detection and segmentation of caries lesions, respectively., Results: The sensitivity, precision, and F-measure rates for caries detection and caries segmentation were 0.84, 0.81; 0.84, 0.86; and 0.84, 0.84, respectively. Comparing to 5 different experienced observers and AI models on external radiographic dataset, AI models showed superiority to assistant specialists., Conclusion: CNN-based AI algorithms can have the potential to detect and segmentation of dental caries accurately and effectively in bitewing radiographs. AI algorithms based on the deep-learning method have the potential to assist clinicians in routine clinical practice for quickly and reliably detecting the tooth caries. The use of these algorithms in clinical practice can provide to important benefit to physicians as a clinical decision support system in dentistry., (© 2021. The Author(s) under exclusive licence to Japanese Society for Oral and Maxillofacial Radiology.)
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- 2022
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9. Distributed information encoding and decoding using self-organized spatial patterns.
- Author
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Lu J, Tsoi R, Luo N, Ha Y, Wang S, Kwak M, Baig Y, Moiseyev N, Tian S, Zhang A, Gong NZ, and You L
- Abstract
Dynamical systems often generate distinct outputs according to different initial conditions, and one can infer the corresponding input configuration given an output. This property captures the essence of information encoding and decoding. Here, we demonstrate the use of self-organized patterns that generate high-dimensional outputs, combined with machine learning, to achieve distributed information encoding and decoding. Our approach exploits a critical property of many natural pattern-formation systems: in repeated realizations, each initial configuration generates similar but not identical output patterns due to randomness in the patterning process. However, for sufficiently small randomness, different groups of patterns that arise from different initial configurations can be distinguished from one another. Modulating the pattern-generation and machine learning model training can tune the tradeoff between encoding capacity and security. We further show that this strategy is scalable by implementing the encoding and decoding of all characters of the standard English keyboard., Competing Interests: The authors declare no competing interests., (© 2022 The Author(s).)
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- 2022
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10. An enhanced tooth segmentation and numbering according to FDI notation in bitewing radiographs.
- Author
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Yaren Tekin B, Ozcan C, Pekince A, and Yasa Y
- Subjects
- Neural Networks, Computer, Image Processing, Computer-Assisted methods, Tooth diagnostic imaging
- Abstract
Bitewing radiographic imaging is an excellent diagnostic tool for detecting caries and restorations that are difficult to view in the mouth, particularly at the molar surfaces. Labeling radiological images by an expert is a labor-intensive, time-consuming, and meticulous process. A deep learning-based approach has been applied in this study so that experts can perform dental analyzes successfully, quickly, and efficiently. Computer-aided applications can now detect teeth and number classes in bitewing radiographic images automatically. In the deep learning-based approach of the study, the neural network has a structure that works according to regions. A region-based automatic segmentation system that segments each tooth using masks to help to assist analysis as given to lessen the effort of experts. To acquire precision and recall on a test dataset, Intersection Over Union value is determined by comparing the model's classified and ground-truth boxes. The chosen IOU value was set to 0.9 to allocate bounding boxes to the class scores. Mask R-CNN is a method that serves as instance segmentation and predicts a pixel-to-pixel segmentation mask when applied to each Region of Interest. The tooth numbering module uses the FDI notation, which is widely used by dentists, to classify and number dental items found as a result of segmentation. According to the experimental results were reached 100% precision and 97.49% mAP value. In the tooth numbering, were obtained 94.35% precision and 91.51% as an mAP value. The performance of the Mask R-CNN method used has been proven by comparing it with other state-of-the-art methods., (Copyright © 2022 Elsevier Ltd. All rights reserved.)
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- 2022
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11. Correction to: Evaluation of radix entomolaris in mandibular first and second molars using cone-beam computed tomography and review of the literature.
- Author
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Duman SB, Duman S, Bayrakdar IS, Yasa Y, and Gumussoy I
- Published
- 2022
- Full Text
- View/download PDF
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