Search

Customer behavioral data significantly impacts e-commerce search systems. However, in the case of less common queries, the associated behavioral data tends to be sparse and noisy, offering inadequate support to the search mechanism. To address this challenge, the concept of query reformulation has been introduced. It suggests that less common queries could utilize the behavior patterns of their popular counterparts with similar meanings. In Amazon product search, query reformulation has displayed its effectiveness in improving search relevance and bolstering overall revenue. Nonetheless, adapting this method for smaller or emerging businesses operating in regions with lower traffic and complex multilingual settings poses the challenge in terms of scalability and extensibility. This study focuses on overcoming this challenge by constructing a query reformulation solution capable of functioning effectively, even when faced with limited training data, in terms of quality and scale, along with relatively complex linguistic characteristics. In this paper we provide an overview of the solution implemented within Amazon product search infrastructure, which encompasses a range of elements, including refining the data mining process, redefining model training objectives, and reshaping training strategies. The effectiveness of the proposed solution is validated through online A/B testing on search ranking and Ads matching. Notably, employing the proposed solution in search ranking resulted in 0.14% and 0.29% increase in overall revenue in Japanese and Hindi cases, respectively, and a 0.08\% incremental gain in the English case compared to the legacy implementation; while in search Ads matching led to a 0.36% increase in Ads revenue in the Japanese case.

Pinyin to Character conversion (P2C) task is the key task of Input Method Engine (IME) in commercial input software for Asian languages, such as Chinese, Japanese, Thai language and so on. It's usually treated as sequence labelling task and resolved by language model, i.e. n-gram or RNN. However, the low capacity of the n-gram or RNN limits its performance. This paper introduces a new solution named PERT which stands for bidirectional Pinyin Encoder Representations from Transformers. It achieves significant improvement of performance over baselines. Furthermore, we combine PERT with n-gram under a Markov framework, and improve performance further. Lastly, the external lexicon is incorporated into PERT so as to resolve the OOD issue of IME.

Program induction for answering complex questions over knowledge bases (KBs) aims to decompose a question into a multi-step program, whose execution against the KB produces the final answer. Learning to induce programs relies on a large number of parallel question-program pairs for the given KB. However, for most KBs, the gold program annotations are usually lacking, making learning difficult. In this paper, we propose the approach of program transfer, which aims to leverage the valuable program annotations on the rich-resourced KBs as external supervision signals to aid program induction for the low-resourced KBs that lack program annotations. For program transfer, we design a novel two-stage parsing framework with an efficient ontology-guided pruning strategy. First, a sketch parser translates the question into a high-level program sketch, which is the composition of functions. Second, given the question and sketch, an argument parser searches the detailed arguments from the KB for functions. During the searching, we incorporate the KB ontology to prune the search space. The experiments on ComplexWebQuestions and WebQuestionSP show that our method outperforms SOTA methods significantly, demonstrating the effectiveness of program transfer and our framework. Our codes and datasets can be obtained from https://github.com/THU-KEG/ProgramTransfer.

Existing technologies expand BERT from different perspectives, e.g. designing different pre-training tasks, different semantic granularities, and different model architectures. Few models consider expanding BERT from different text formats. In this paper, we propose a heterogeneous knowledge language model (\textbf{HKLM}), a unified pre-trained language model (PLM) for all forms of text, including unstructured text, semi-structured text, and well-structured text. To capture the corresponding relations among these multi-format knowledge, our approach uses masked language model objective to learn word knowledge, uses triple classification objective and title matching objective to learn entity knowledge and topic knowledge respectively. To obtain the aforementioned multi-format text, we construct a corpus in the tourism domain and conduct experiments on 5 tourism NLP datasets. The results show that our approach outperforms the pre-training of plain text using only 1/4 of the data. We further pre-train the domain-agnostic HKLM and achieve performance gains on the XNLI dataset.