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The article examines the marketing communications used by enterprises of the travel industry. The purpose of the article is to study the latest marketing communications and develop directions for their application in the enterprises of the tourism and hotel business. The necessity of formation and implementation of marketing communication policy that meets the specifics and goals of the enterprise in order to achieve a high level of competitiveness and desired result of activity is substantiated. The features and structure of the complex of marketing communications of tourism industry enterprises containing the following elements: advertising, sales promotion, personal sales, public relations, and direct marketing are determined. The necessity of introducing the latest technologies in this sphere is proved, since in the modern world of global computerization it is simply necessary to use modern technological resources, in particular the Internet, especially in such a sensitive and competitive industry. According to the results of the analysis and generalization of the study of Travelport company, which is one of the outstanding providers of electronic distribution services in the travel industry, a rating of marketing communications used in the tourism and hotel business is compiled. Based on the results of the study, the need for an integrated approach to the planning and implementation of communication processes, based on the consistency of actions of all means of marketing communications within a single strategy to achieve the set marketing goals, is established. As an innovative marketing communication instrument, enterprises of the tourism and hotel business are offered the use of integrated marketing communications (IMC), which are holistic communication systems and allow to cover all aspects of the marketing complex, which further contributes to the most effective action on the consumer. So, depending on the direction of activity, the availability of human resources and financial condition, the company chooses a way to present itself in social networks through the most effective communication instrument, tailored to suit the market needs

The article examines the problems of information provision of tourism and hotel enterprises. Despite a sufficiently large number of studies in this area, the problems of information provision of tourism industry enterprises seem hardly to have been elaborated appropriately, therefore the study of this issue appears relevant. The purpose of the article is to study the existing state of information provision of enterprises of tourism and hotel business and to develop directions for its improvement. Based on the analysis and generalization of approaches to the definition of information provision (IP), its essence, basic principles and composition are formulated. It is proved that in the difficult present conditions, economic information is of particular importance, that’s why the creation of an economic information system is a condition and factor of effective work and achievement of maximum profitability. The stages of creating an economic information system for a travel industry enterprise are determined. The indicators that can form the information base of the enterprise are proposed, which are presented as the most efficient and of particular importance instrument for monitoring the economic activity of the enterprise of tourism and hotel business. The tasks of the information activity of the travel industry enterprise are defined, which consists in obtaining, systematizing and using the most reliable, accurate information about the state of the external and internal environment of the enterprise. The conception of information management of the travel industry enterprise is developed, which involves the management of external and internal information, information and analytical base, and the introduction of information principles in the process of improving the enterprise’s activities. As a result of the carried out study, it is determined that, despite of provision if the activities of the travel industry enterprise with complete, reliable, operational information, the management of information provision of the enterprise is impossible without the introduction of an automation and computerization instrumentarium.