Search

This article utilizes critical political economy to examine how The Coca-Cola Company (Coke) constructs healthy or "natural" messages on food labels and other promotional texts to advertise non-carbonated sugary beverage brands (SSBs) owned by the company. The labeling histories and controversies of two products in particular, VitaminWater and Simply Orange Juice, are analyzed as case studies to illustrate how companies such as Coke have liberally labeled SSBs as healthy with little legal consequence. What results from labeling-related deception are consumers at risk of making ill-informed decisions about their health. However, the cases examined here reveal that current labeling regulation does little to deter from this behavior and allows for the proliferation of misleading claims. [ABSTRACT FROM AUTHOR]

This critical qualitative case study interrogates the roles Barstool Sports and its founder, Dave Portnoy, serve in reaffirming the narrative power of conservative cultural ideology in mainstream US sports media. Portnoy's targeted harassment of female journalists is analyzed as examples of how the outlet alienates critics of heteronormative, hypermasculine discourse within relevant cultural arenas in digital sports media. To examine how the company deflects criticisms of misogyny, we explore Barstool Chicks —an alternative version of the company's website targeting female audiences. Resultantly, Barstool and Portnoy undermine the potential for feminist-driven narratives in sports media and contribute to the normalization of repressive conditions within cultural industries that perpetuates the continued dominance of conservative ideology. [ABSTRACT FROM AUTHOR]