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3. COMUNICACIÓN DE LAS ACCIONES DE SOSTENIBILIDAD MEDIOAMBIENTAL EN LAS MARCAS DEL SECTOR DE LA MODA.

Author

Forero Sarmiento, Valeria and Orozco-Toro, Jaime Alberto

Subjects
SUSTAINABLE fashion, SUSTAINABILITY, BRANDING (Marketing), CONSUMPTION (Economics), CLOTHING industry, HABIT
Abstract

Copyright of Anuario Electrónico de Estudios en Comunicación Social 'Disertaciones' is the property of Colegio Mayor de Nuestra Senora del Rosario and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024
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9. Comunicación de valores intangibles de marca en empresas medianas y grandes de la ciudad de Manizales - Colombia.

Author

Alzate Sanz, Jaime Eduardo and Orozco-Toro, Jaime Alberto

Subjects
BRAND image, CORPORATE image, BRAND identification, BRAND equity, RESEARCH personnel, BRANDING (Marketing), SEMI-structured interviews
Abstract

Copyright of Dimensión Empresarial is the property of Universidad Autonoma del Caribe, Departamento del Atlantico and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022
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11. VÍNCULO ENTRE RESPONSABILIDAD SOCIAL Y COMUNICACIÓN EN PAÍSES DE AMÉRICA LATINA: ESTUDIO APLICADO EN EMPRESAS DE ECUADOR, COLOMBIA Y CHILE.

Author

DURÁN, ANA MARÍA, VEGA, MELITA, OROZCO-TORO, JAIME ALBERTO, RETAMAL-FERRADA, LORENA, and ÁVILA, CAROLINE

Subjects
SOCIAL responsibility, ECONOMIC sectors, SOCIAL responsibility of business, SUSTAINABILITY, ENVIRONMENTAL responsibility, ORGANIZATION
Abstract

Copyright of Revista Prisma Social is the property of Revista Prisma Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2021

12. Quantitative analysis of the convergence between public relations and sustainability: Application in Ecuadorian, Colombian, and Chilean businesses

Author

Labarca, Claudia, Sadi, Gabriel, Damion, Waymer, Durán, Ana María, Vega, Melita, Avila, Caroline, Matus, Pablo, and Orozco-Toro, Jaime Alberto

Abstract

The present study examines the relationship between public relations management and sustainability in large companies in Ecuador, Colombia, and Chile through an analysis of the results of an online survey of 96 in-house executives who were asked about five key management variables at their companies. The authors propose indicators that enable the measurement of the convergence between these two areas of management based on the premise that the desired sustainability among the organizations is not possible if there is no public relations management that encourages communication with publics, and paves the way for this to occur. The results reflect that, on average, organizations in the three countries show an orientation towards the common good, which is the most evolved scenario in the model. Key aspects subject to improvement are also identified so that public relations efforts can support sustainability processes based on the individual reality of each company.

Published
2022
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