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In the digital age, the potential of social media as a powerful tool for the dissemination of religious teachings is paramount. Dawah, the process of conveying religious values to align a Muslim's behavior with the principles of Islam, offers a means to promote Islam as a religion of mercy and guidance for all of humanity. Dawah involves several key elements, including the da'i (the one conveying the message), maddah (the content), thariqah (the method), washilah (the medium), and mad'u (the recipient), all working together to achieve the ultimate goal of Dawah: to bring about happiness in this world and the Hereafter. The purpose of Dawah is to foster understanding, awareness, appreciation, and recognition of Islam, as exemplified by the teachings of the Prophet Muhammad (peace be upon him). In the modern era, social media platforms like YouTube, Instagram, Facebook, Twitter, and WhatsApp have emerged as powerful tools for spreading the message of Islam without constraints of time and space, providing an excellent opportunity to reach a diverse global audience and promote Islamic teachings effectively. This study employed qualitative research methods, including content analysis, to assess the effectiveness and reach of Dawah efforts through social media, shedding light on the significant role of these platforms in contemporary religious communication.

Islamic education has been strongly emphasized in Muslim communities. The quality of education and adherence to the Islamic worldview will shape Muslim personalities towards the true meaning of excellence in this world and the hereafter. This article discusses and introduces the efforts of Tawhid purification in Islamic Education perpsective undertaken by Hassan Al Banna (1906-1949 AD) and Badiuzzaman Said Nursi (1877–1960 AD) to address emergent problems within the Egyptian and Turkish Muslim community in early 20th century whereby the absorption of values and thought outside the authenticity of Islam had successfully influenced society thinking in terms of religious beliefs and practices. Both Hassan Al Banna and Said Nursi therefore offered a solution to this problem by implementing measures to purify tawhid in society. This article analyses their efforts in tawhid purification in the implementation of da’wah dictates in Egypt and Turkey. To achieve this goal, the historical analysis method is utilised to discuss the efforts of Hassan Al Banna and Said Nursi and present critical examination of his efforts to save the tawhid of Muslims and ensure they return to the true teachings of Islam. The results of this analysis highlight Hassan Al Banna and Badiuzzaman Said Nursi as a da’wah figure who contributed to tawhid purification in the Islamic world. The findings at the same time could be used as guidelines for the religious, preachers and researchers to propose tawhid purification as an important da’wah effort in society today.