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The aim of this article is to investigate the nature of information sharing via Twitter by police officers. We examine the content of Tweets in urban and rural contexts using a sample of 20 police-related Twitter accounts, comparing official and personal accounts active in Southern Sweden. Exploratory data analysis and in-depth content analysis of a sample of Tweets compose the underlying methodology. We find a distinct pattern of consistency in the content of the information shared via the official police accounts compared to the personal accounts, regardless of if they are from urban or rural areas. However, some urban–rural differences were observed between official and personal accounts regarding public engagement, operationalized as likes and Retweets. The study calls for a discussion of new models of police engagement using social media by a society that is increasingly shaped by the internet. [ABSTRACT FROM AUTHOR]