1. The potential use of blockchain technology in co-creation ecosystems
- Author
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Elodie de Boissieu, Chantal Ammi, Eric Seulliet, Galina Kondrateva, EDC Paris Business School (EDC), Métis Lab EM Normandie, École de Management de Normandie (EM Normandie), Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) (LITEM), Université d'Évry-Val-d'Essonne (UEVE)-Université Paris-Saclay-Institut Mines-Télécom Business School (IMT-BS), Institut Mines-Télécom [Paris] (IMT)-Institut Mines-Télécom [Paris] (IMT), Département Management, Marketing et Stratégie (IMT-BS - MMS), Télécom Ecole de Management (TEM)-Institut Mines-Télécom [Paris] (IMT)-Institut Mines-Télécom Business School (IMT-BS), Institut Mines-Télécom [Paris] (IMT), La Fabrique du Futur, LITEM-IMO, and Département Management, Marketing et Stratégie (MMS)
- Subjects
Economics and Econometrics ,Startup ,Blockchain ,business.industry ,Computer science ,Strategy and Management ,Co-creation ,05 social sciences ,Environmental resource management ,Intellectual Property ,[SHS]Humanities and Social Sciences ,Tokenization ,Blockchain Technology ,Management of Technology and Innovation ,Co-innovation ,0502 economics and business ,[SHS.GESTION]Humanities and Social Sciences/Business administration ,050211 marketing ,Ecosystem ,Business and International Management ,business ,050203 business & management - Abstract
CNRS 4, FNEGE 3, HCERES B; International audience; Research literature on blockchain technology is starting to emerge. Blockchain technology is primarily associated with cryptocurrencies, raising interest in an application in other business sectors, thanks to its characteristics. The decentralized nature of blockchain creates the new concept of a token economy, which can help to trace and valorize intellectual property - one of the essential challenges in co-creation. This paper considers how blockchain technology and tokenization can solve challenges in co-creation projects consisting of large companies, startups and entrepreneurial accelerators. The paper proposes an exploratory analysis based on interviews conducted with French companies and startups. The findings include a framework of (1) challenges, lack of operating rules, trust, and traceability, and (2) the potential benefits of blockchain and tokenization to solve issues that arise. The findings can be useful for both startups and large companies as a starting point for understanding and adopting blockchain technology.
- Published
- 2022
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