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Given that the educational sector was particularly hard hit in most countries around the world during the COVID-19 pandemic, the study employs an extended UTAUT2 to investigate student use and satisfaction with e-learning in a developing country setting. We employed partial least squares structural equation modelling (PLS-SEM) on 616 data responses gathered online from university students during the pandemic to evaluate our integrated model. This paper found that not all the predictors of the UTAUT2 model were statistically significant in predicting behavioural intention. Our results revealed that performance expectancy, effort expectancy, and facilitating conditions, as predictors, have no influence on various outcomes relating to the behavioural intention to use e-learning. The study also found that e-learning interaction quality predicts student satisfaction. Other theoretical and practical implications are also detailed in our study.

This study shows how political party social responsibility influences voting intentions. The mediating effect of voter satisfaction, and political party preference was also studied. The purpose of this paper is to provide empirical evidence on the applicability of Corporate Social Responsibility (CSR) in political marketing. The study provided a conceptualization of political party social responsibility and also evidence of political party involvement in social responsibility using online reports. A content analysis of online reports found a narrow focus on CSR pertaining mainly to initiatives such as philanthropy and cause-promotions. We developed a scenario of a hypothetical political party and surveyed 173 voters to examine how voters will respond to perceived CSR initiative by a political party/candidate. The findings indicate that political party social responsibility has a significant relationshp with voter satisfaction and voter preference. Political party social responsibility was found to have an indirect relationship with voter intentions through voter satisfaction and voter preference. This study contributes to knowledge of how political marketing could be improved using social responsibility. This paper seeks to start an academic debate on how political party social responsibility could be used to create value for political parties, political candidates, and voters. [ABSTRACT FROM AUTHOR]