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In the current information era, customer analytics play a key role in the success of any business. Since customer demographics primarily dictate their preferences, identification and utilization of age & gender information of customers in sales forecasting, may maximize retail sales. In this work, we propose a computer vision based approach to age and gender prediction in surveillance video. The proposed approach leverage the effectiveness of Wide Residual Networks and Xception deep learning models to predict age and gender demographics of the consumers. The proposed approach is designed to work with raw video captured in a typical CCTV video surveillance system. The effectiveness of the proposed approach is evaluated on real-life garment store surveillance video, which is captured by low resolution camera, under non-uniform illumination, with occlusions due to crowding, and environmental noise. The system can also detect customer facial expressions during purchase in addition to demographics, that can be utilized to devise effective marketing strategies for their customer base, to maximize sales.

The analysis of sales information, is a vital step in designing an effective marketing strategy. This work proposes a novel approach to analyse the shopping behaviour of customers to identify their purchase patterns. An extended version of the Multi-Cluster Overlapping k-Means Extension (MCOKE) algorithm with weighted k-Means algorithm is utilized to map customers to the garments of interest. The age & gender traits of the customer; the time spent and the expressions exhibited while selecting garments for purchase, are utilized to associate a customer or a group of customers to a garments they are interested in. Such study on the customer base of a retail business, may help in inferring the products of interest of their consumers, and enable them in developing effective business strategies, thus ensuring customer satisfaction, loyalty, increased sales and profits.

One of the basic requirements of humans is clothing and this approach aims to identify the garments selected by customer during shopping, from surveillance video. The existing approaches to detect garments were developed on western wear using datasets of western clothing. They do not address Indian garments due to the increased complexity. In this work, we propose a computer vision based framework to address this problem through video surveillance. The proposed framework uses the Mixture of Gaussians background subtraction algorithm to identify the foreground present in a video frame. The visual information present in this foreground is analysed using computer vision techniques such as image segmentation to detect the various garments, the customer is interested in. The framework was tested on a dataset, that comprises of CCTV videos from a garments store. When presented with raw surveillance footage, the proposed framework demonstrated its effectiveness in detecting the interest of customer in choosing their garments by achieving a high precision and recall.

Procedural Content Generation (PCG) is widely used to create scalable and diverse environments in games. However, existing methods, such as the Wave Function Collapse (WFC) algorithm, are often limited to static scenarios and lack the adaptability required for dynamic, narrative-driven applications, particularly in augmented reality (AR) games. This paper presents a reinforcement learning-enhanced WFC framework designed for mobile AR environments. By integrating environment-specific rules and dynamic tile weight adjustments informed by reinforcement learning (RL), the proposed method generates maps that are both contextually coherent and responsive to gameplay needs. Comparative evaluations and user studies demonstrate that the framework achieves superior map quality and delivers immersive experiences, making it well-suited for narrative-driven AR games. Additionally, the method holds promise for broader applications in education, simulation training, and immersive extended reality (XR) experiences, where dynamic and adaptive environments are critical., Comment: Number of pages: 13, Number of figures: 4. Accepted for presentation at GRAPP 2025 - 20th International Conference on Computer Graphics Theory and Applications (for additional details on the conference visit https://grapp.scitevents.org). Disclaimer: This preprint may differ from the final version published in the conference proceedings