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This paper presents a novel method based on the logic of the criminal approach, which we have called 'guest book investigation.' The aim is to uncover a unique, immersive story that can be used in people-centered heritage communication. We provide eight research steps (recording of clues, gathering of physical evidence, focused questioning, making enquiries of key informants, finding new evidence trails, data analysis, theoretical reconstruction, scene and incident reconstruction), with recommendations, to arm researchers for the investigation. The novelty of this method is its immersion in a rich pool of evidence and consequent potential to reveal unique, evocative cues which can be leveraged in brand architecture. While the contribution of this paper is mostly methodological, it also has practical value as a means to evoke the past and draw visitors into the atmosphere of a heritage attraction and – literally – to make its spirit of place tangible. We applied the guest book investigation method to the 1948–1956 entries in the guest book of the historic four-star Continental Hotel in Budapest, Hungary. An example of an entry-specific 'cold case' reconstruction is provided and the managerial implications of using guest book entries are discussed. [ABSTRACT FROM AUTHOR]

Should successful e-commerce websites be boring but functional or should they provide immersive flow experiences? Past research showed that providing online consumers with immersive flow experiences is one of the goals of e-commerce websites; to do so can create a competitive advantage. This study challenges this assumption and explores, in the Turkish context, whether achieving a pseudo-flow experience should be the goal. We build on data from a questionnaire survey of 649 active users of idefix.com, the largest e-commerce website in Turkey, and adapt flow theory to identify the drivers of online shopping satisfaction and repurchase intentions. The data was analyzed using partial least squares structural equation modeling (PLS-SEM). Results revealed that affective and cognitive experiential states have a direct positive effect on online shopping satisfaction and repurchase intention. This research contributes to the debate on consumers' experiences in electronic commerce by expanding flow theory. We introduce and define 'pseudo-flow' in e-commerce which is the novelty of this research. [ABSTRACT FROM AUTHOR]

Purpose: The aim of the study is threefold: understanding the interconnections amongst visual and verbal multimodal communication strategies used in food discourse; identifying the themes of celebrity chef's food discourse with respect to pro-environmental behaviour; and providing a methodological framework to visually analyse food-themed videos. Design/methodology/approach: This study uses mise-en-scène and critical discourse and multimodal analyses to gain insights on food discourse from 20 videos shared by a Michelin starred chef on social media platforms. Findings: Results show that a pro-environmental cooking philosophy challenges the normative discourse on food and educates general audiences and foodies alike. Mise-en-scène and discourse analyses of Instagram visual content reveal that leftovers are central to the ethical message and are intertwined – through the aesthetic of the videos-with concepts of inclusivity, diversity and nourishment. Practical implications: Chefs, and restaurants, are encouraged to recognise their responsibility as role models, thus able to influence the societal production of food discourse. Originality/value: The findings provide new insights into the role of a celebrity chef in promoting sustainable food preparation and consumption. [ABSTRACT FROM AUTHOR]

Being unable to travel feels like being a caged bird for many and trapped in unwanted situations strengthens travel desire. This study contextualizes travel deprivation and subsequent desire thinking in relation to the concept of craving. It introduces lockdown captivity and travel craving as relevant factors to understand tourism demand when travel is impossible. This research demonstrates the usefulness of the elaborated intrusion theory in the tourism context and newly defines wanderlust in association with craving. Empirical support for the hypotheses that lockdown captivity and wanderlust are key determinants of travel craving is provided. Travel craving should be used as an alternative concept to travel intention in situations in which travel is curtailed or impossible. Tourism marketers and practitioners are advised to build on the caged bird metaphor to effectively communicate their offerings during crises that result in travel restrictions and to show their empathy toward would-be tourists. [ABSTRACT FROM AUTHOR]