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In this highly developed technological world, newspapers and news shows have mostly been replaced by online news. The world-renowned news agencies, as well as social media platforms, report their news online, providing information to the public. However, readers are sometimes disappointed to find a misleading headline with quite different web content. This deceiving technique called clickbait uses ambiguity to provoke the user into clicking a link. The present article explores the sociolinguistic strategies employed in Armenian and English clickbait headlines by bloggers, vloggers, and news reporters. The study aims at revealing how language is manipulated to engage and persuade users in online media. The exploration conducted from a sociolinguistic perspective unveils the intricate interplay between language, culture, and societal norms in English and Armenian clickbait headlines. The findings contribute to the understanding of how linguistic styles, word choices, and persuasive techniques vary across different languages and cultures. It also emphasizes the importance of distinguishing between clickbait and regular headlines, as well as the potential impact of clickbait on trust and reader engagement in the digital media landscape. [ABSTRACT FROM AUTHOR]

The language of power is well demonstrated in conflicting situations, especially when there is a conflict between different nations. Conflict management is not always easy: sometimes conflicts are easily resolved, sometimes the two conflicting sides want different things demonstrating their power. Power is a process of social interaction, and the relationship between the conflict participants affects the way they perceive and react to a conflict. Are the participants in a hierarchical or equal relationship? Does one tend to dominate the other? What role does power have in the discourse? This paper seeks to find answers to these questions and analyze the manifestation of power through language by examining media debates, political articles, interviews and speeches of political figures on Armenian - Azerbaijani and Russian - Ukrainian conflicts. [ABSTRACT FROM AUTHOR]