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This text provides an overview of digital marketing and its significance in today's world. It discusses the challenges marketers face in adapting to new technologies and consumer behaviors, with a focus on the increasing importance of mobile devices and the uncertainty surrounding the impact of the Internet of Things (IoT). The text explores the implications of digital marketing from three perspectives: research, practical application, and social impact. It highlights the use of marketing automation, chatbots, artificial intelligence, and machine learning in delivering personalized experiences and gaining insights into customer behavior. The article also discusses the impact of internet and social media marketing on the advertising industry, emphasizing the need for businesses to adapt their marketing strategies to the changing digital landscape and take advantage of new technologies. [Extracted from the article]