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Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter—the community.In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships. The core principle of Legendeering is “Lead with value, always.” And, in this book, Tom will show you how to do just that. This is marketing the way marketing was always supposed to be done. If you want to stand out from the crowd, build a community of raving supporters around your business, and ultimately become a legend in your field, Legendeering is a must-read.

Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics. Beginning with the evolution and development of sports-oriented art and design, this book investigates the importance of motion graphics within a variety of environments in the sphere of organized, competitive activity. Venue-based presentation, broadcast and streaming environments, and the importance of graphic standards and brand guidelines are all discussed in detail, along with applications within social media and mobile platforms. A final chapter on emerging technologies covers the potential use of motion media for e-sports and other trending developments within the sports world. The author draws on case studies and interviews with sports media professionals to augment his own research and observation of trends and processes and to highlight the exciting career opportunities that exist within the sports presentation and marketing industries.This book is recommended reading for students of advanced media production, sports marketing, and media production for advertising.

This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.In this book, you will learn how to: Distinguish between a'great idea'and a'marketable idea.'Condense your concept into an effective'elevator pitch.'Build a basic business plan. Create a marketing strategy, be it traditional, digital, or both. Establish a personal brand and portfolio that will grab the right attention. This book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed.