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Advertising creates demand, or so it is believed. But dishonest or deceptive advertising undermines confidence and harms business and the market. It also causes consumers to make uninformed or poorly [...]

In this episode of his 'Clearly Conspicuous' podcast series, 'CFPB Warns of Manipulation in Digital Comparison Shopping Tools,' consumer protection attorney Anthony DiResta discusses the Consumer Financial Protection Bureau's (CFPB) [...]

In this article, we examine the legal framework governing comparative advertising in Türkiye. We define the fundamental concepts within this field, outline the conditions for its legality, discuss the responsibilities [...]

In a recent article, AdAge quotes top ad agency executives as saying that advertising about 'value' is likely to be important in 2023: '[consumers] care about value as we continue [...]

In the past 12th of December, the Ethics Juri (EJ) of the Advertising Self-Regulation Association deliberated in yet another request, this time with DANONE PORTUGAL, S.A. ('Danone') and LACTOGAL - [...]

The Ethics Juri (EJ) of the Advertising Self-Regulation Association (Auto-Regulação Publicit ria) has decided yet again about comparative advertising, which has been one of the tactics utilized in the large [...]

Introduction In today's fast paced globalized world, it is advertising which leads the way for brands as it is one of the most effective channels to reach out to the [...]