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Your search keyword '"CMO Council -- Reports"' showing total 17 results
Start Over Descriptor "CMO Council -- Reports" Publication Year Range Last 3 years
17 results on '"CMO Council -- Reports"'

1. CMO Council and KPMG: Marketing and Security Leaders Need to Collaborate to Safeguard and Grow Brand Trust

Subjects
KPMG L.L.P. (New York, New York) -- Reports, Privacy -- Reports, Marketing research -- Reports, Marketing -- Reports, Brand identity -- Reports, Accounting firms -- Reports, Brand image -- Reports, Privacy issue, Arts and entertainment industries, CMO Council -- Reports
Abstract

The CMO Council, in partnership with KPMG, reported the release of a new report, entitled 'Marketing & Data Security: The Unlikely Brand Building Partnership,' examining the marketing and security relationship [...]

Published
2024

2. Marketing and Security Leaders Need to Collaborate to Safeguard and Grow Brand Trust, Says CMO Council and KPMG

Subjects
KPMG L.L.P. (New York, New York) -- Reports, Privacy -- Reports, Marketing research -- Reports, Marketing -- Reports, Brand identity -- Reports, Accounting firms -- Reports, Brand image -- Reports, Privacy issue, Advertising, marketing and public relations, CMO Council -- Reports
Abstract

(GlobeNewswire) - The CMO Council, in partnership with KPMG, today announced the release of a new report, entitled Marketing & Data Security: The Unlikely Brand Building Partnership, examining the marketing [...]

Published
2024

3. Marketers give account-based marketing revenue growth marginal grades in new CMO report

Subjects
Marketing executives -- Reports, Marketing research -- Reports, Marketing -- Reports, Business, international, CMO Council -- Reports
Abstract

The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based marketing, accelerated pipeline, and intention-based marketing. Source: © 123rf https://www.123rf.com The CMO Council has released [...]

Published
2024

4. Marketing and Finance Leaders Seek Collaboration to Make Smarter Investments, Says CMO Council and KPMG

Subjects
KPMG L.L.P. (New York, New York) -- Reports, Marketing -- Reports, Accounting firms -- Reports, Investments -- Reports, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE, Calif: CMO Council has issued the following news release: Economic headwinds have arrived, and chances are marketers aren't prepared. Only 10% of marketing leaders strongly believe their marketing [...]

Published
2023

5. 10% of CMOs believe their marketing investments position them ahead of the competition

Subjects
KPMG L.L.P. (New York, New York) -- Marketing, Marketing executives -- Reports, Marketing -- Reports, Accounting firms -- Marketing -- Reports, Investments -- Marketing -- Reports, Company marketing practices, Business, international, CMO Council -- Reports
Abstract

Economic headwinds have arrived, and chances are marketers aren't prepared. Only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to [...]

Published
2023

7. Data and analytics important to protect budgets and prove ROI

Subjects
Marketing research -- Reports, Marketing -- Reports, Customer service -- Reports, Support services, Customer service, Company financing, Business, international, CMO Council -- Reports
Abstract

New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023. Source © Myriam Jessier Unsplash New research is highlighting [...]

Published
2023

8. 66% of Marketers Lack Confidence in Ability to Achieve Revenue Goals, According to CMO Council and Sprinklr Research

Subjects
Marketing -- Research -- Reports, Customer service -- Research -- Reports, Support services, Customer service, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following press release: The CMO Council, in partnership with Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today [...]

Published
2023

9. 2 out of 3 marketers lack confidence in media marketing and advertising strategy

Subjects
Marketing executives -- Reports, Advertising -- Reports, Marketing research -- Reports, Consumer behavior -- Reports, Business, international, CMO Council -- Reports
Abstract

Two out of three marketing leaders are not very confident in their current media marketing and advertising strategy to effectively produce critical outcomes such as winning and retaining customers, increasing [...]

Published
2023

10. Current CX strategies for winning and retaining customers fall short

Subjects
Business, international, CMO Council -- Reports
Abstract

While 71% of consumers feel more strongly about the hybrid experience that blends physical and digital interaction with companies, fewer than one in seven marketers say they have a digital [...]

Published
2022

11. National Marketers Lack Vision Into Local Demand

Subjects
Marketing research -- Reports, Marketing -- Reports, Company marketing practices, Banking, finance and accounting industries, CMO Council -- Reports
Abstract

(GlobeNewswire) - A third of national marketers say 40% or more of their companys revenue comes from local business partners. Yet two-thirds of national marketers have only a moderate understanding [...]

Published
2022

14. Nearly Two-Thirds of Global Marketers Lack Confidence in Their Data, Analytics, Insights

Subjects
Marketing -- Reports, Banking, finance and accounting industries, Business, CMO Council -- Reports
Abstract

SAN JOSE, Jul 12, 2022 (GLOBE NEWSWIRE via COMTEX) -- EQNX::TICKER_START EQNX::TICKER_END To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to [...]

Published
2022

15. CMOs Should Work Closely with Procurement: CMO Council research finds opportunity for marketing to optimize sourcing through procurement

Subjects
Purchasing -- Reports, Marketing research -- Reports, Marketing -- Reports, Business, High technology industry, Telecommunications industry, CMO Council -- Reports
Abstract

Afull 74 percent of marketers aren't taking advantage of a powerful asset hidden right under their nose, according to CMO Council's latest research. Very few marketers feel that they have [...]

Published
2022

16. CMOs Seeking To Lower Sourcing Costs, Speed Time To Value

Subjects
KPMG L.L.P. (New York, New York) -- Finance, Marketing executives -- Reports, Electronic marketing -- Reports, Decision-making -- Reports, Accounting firms -- Finance -- Reports, Company financing, General interest, News, opinion and commentary, CMO Council -- Reports
Abstract

SAN JOSE: CMO Council has issued the following news release: Given today's marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of [...]

Published
2022

17. CMOs Seeking To Lower Sourcing Costs, Speed Time To Value

Subjects
KPMG International Ltd. -- Finance, Marketing executives -- Reports, Electronic marketing -- Reports, Decision-making -- Reports, Accounting firms -- Finance -- Reports, Company financing, Banking, finance and accounting industries, Business, CMO Council -- Reports
Abstract

SAN JOSE, Jun 07, 2022 (GLOBE NEWSWIRE via COMTEX) -- EQNX::TICKER_START EQNX::TICKER_END Given today's marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher [...]

Published
2022

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