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Cultural management constitutes a transversal and systematic process in the work of its institutions. This article addresses from various angles how the cultural manager becomes an architect in the specialization and socialization of heritage institutions through cultural spaces, as well as a facilitator of these practices that favor community development. It is essential that these managers enrich their psychological and sociocultural foundations in order to develop and visualize their projects, and reach a level of training and understanding of these processes, whose materialization allows evaluating the effectiveness of any community action that promotes humanistic development and a culture sustainable. [ABSTRACT FROM AUTHOR]