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This study examines the adaptation of an undocumented halophyte, Dandur, to salt stress in different soil mediums. The Dandur plant physiological, morphological, and biochemical analyses show that it can withstand salinity stress. Dandur plants grown in clay and clay loam soil experienced significant decreases in height and stem diameter under extreme salinity conditions compared to non-saline soil. The fresh weight of root and shoot decreased by 70.4% and 84.8%, respectively, and dry weight by 48.5% and 79.7%. These findings underscore the importance of maintaining saline soil conditions for plant growth. Dandur unique ability to avoid dehydration and maintain growth traits, particularly in clay soil, holds promise for further exploration in agricultural research and food security-related issues caused by climate change in saline areas of Armenia and other European countries.

This study seeks to identify the strategic and operational factors necessary for the effective operation of the International Olympic Academy (IOA), and of the National Olympic Academies (NOAs). It applies Resource Dependence Theory (RDP) and Inter-organizational Relationships Theory (IOR) to the institutional environment of the NOAs. A set of exploratory semi-structured interviews were conducted with key stakeholders from the International Olympic Committee (IOC), IOA, NOAs and Academics. A thematic analysis of the interview data provided themes to be incorporated into a questionnaire conducted with NOA directors and NOC officials focusing on relationships of the NOAs with other organisations and the implications for their autonomy. The nature of the field of NOA activity and its environment, is such that, for many NOAs, it is beset by an imbalance of power. This is reflected in the resource dependency of many NOAs on, in particular, NOCs and ultimately the IOC for legitimacy, human, financial and physical resources. The paper highlights a number of ways in which these relationships might be modified for the benefit of all the organisations involved.

Within the present framework of the Olympic Charter (2019) the International Olympic Committee (IOC) supports educational issues through the International Olympic Academy (IOA), the National Olympic Committees (NOCs), and the National Olympic Academies (NOAs). However, there are a number of de facto variations in the arrangements adopted in different national settings. To that end this study seeks to identify the organisations within the institutional environment of the NOAs and how these determine the strategy and the decisions made by NOAs. How does the environment affect the effective operation of the IOA, and of the NOAs in the Olympic academy system? In order to address this question, an archival research along with a set of exploratory semi-structured interviews were conducted with 19 key stakeholders from the IOC (4), IOA (2), NOAs (8), Academics (5). The archival research along with thematic analysis of the interview data, provided themes to be incorporated into a questionnaire conducted with NOA officials (response rate 67.8% - 99 of the 146 registered NOAs) focusing on the strategic and organizational factors involved in their functioning. The paper highlights future amendments and changes and a number of ways in which the IOC and the IΟΑ can respond to NOA’s needs and expectations.

In recent years, the energy market has seen an increase in small and medium enterprises (SMEs) participating in the sector and providing relevant services to customers. The energy sector SMEs need to acknowledge whether reengineering their marketing strategy by modeling customers’ website behavior could enhance their digital marketing efficiency. Web Analytics refers to the extracted data of customers’ behavior from firms’ websites, a subclass of big data (big masses of uncategorized data information). This study aims to provide insights regarding the impact that energy SMEs’ web analytics has on their digital marketing efficiency as a marketing reengineering process. The paper’s methodology begins with the retrieval of behavioral website data from SMEs in the energy sector, followed by regression and correlation analyses and the development of simulation models with Fuzzy Cognitive Mapping (FCM). Research results showed that customer behavioral data originating from SMEs’ websites can effectively impact key digital marketing performance indicators, such as increasing new visits and reducing organic costs and bounce rate (digital marketing analytics). SMEs in the energy sector can potentially increase their website visibility and customer base by re-engineering their marketing strategy and utilizing customers’ behavioral analytic data.