Search

This study aims to analyze tourism products and integrated marketing communications on visit decisions through visit motivation as an intervening variable in heha ocean view. This research is a quantitative research. The population used in the study were all tourists who visited Heha Ocean View, Gunungkidul Regency, totaling 80 people. Data collection techniques in this study used a questionnaire in the form of a questionnaire. The model analysis technique and hypothesis testing used by researchers is Partial Least Square (PLS) analysis with SmartPLS software. The results showed that tourism products had a significant positive effect on visit motivation, marketing communications had a significant positive effect on visit motivation, marketing communications had a significant positive effect on visit decisions, while visit motivation had a significant positive effect on visit decisions. Keywords: Tourism Products, Integrated Marketing Communication, Visit Decision, Visit Motivation

The purpose of this study was to examine the effect of brand image, utilitarian value, electronic word of mouth, and service quality on purchase intention. Purposive sampling was used in this study to select Miniso Ambarukmo Plaza Yogyakarta customers as the population of interest. Data for all Miniso Ambarukmo PlazaYogyakarta customers is collected through a survey. Use a Likert scale from 1 (strongly disagree) to 5 (strongly agree) to collect feedback using Google Forms (strongly agree). Multi-step linear regression analysis was used for processing. Utilitarian values ​​and Electronic Word of Mouth both have a positive and significant effect on Purchase Intention, according to the findings of this study. Brand Image has no effect on Purchase Intention with a significance value (0.100 > 0.05), but Utilitarian Value and Electronic Word of Mouth effect on Purchase Intention with a significan value (0.013 < 0.05) and (0.001 < 0.05) Service Quality has a positive and substantial effect on Purchase Intention, with a significance value (0.000 < 0.05). Keywords: brand image; utilitarian value; electronic word of mouth; quality of service; purchase intention

This study plans to decide the impact of work culture, leadership, and specialization advancement training on OCB through inspiration as a mediating variable. The exploration populace is all government employees in the Public Police at the Individual Staff Work Unit and the General Secretariat in the Yogyakarta Extraordinary Area Provincial Police, adding up to 46 respondents with an example of 43 respondents. Gathering information utilizing a poll with the Krejcie-Morgan strategy and arbitrary examining method. This examination strategy utilizes a quantitative methodology with the SmartPLS3.2.8 application. The consequences of the review demonstrate that work culture, authority and specialization advancement schooling affect work inspiration, work culture, administration and specialization improvement instruction significantly affect OCB straightforwardly or through inspiration as a mediating variable Keywords: work culture, leadership, specialization development education, OCB, work motivation.

The retail business is a business that is directly related to consumers, so to be able to compete, retailers must be able to increase customer satisfaction which will have an impact on customer loyalty. The purpose of this study was to analyze the effect of customer value, location, price on customer satisfaction and customer loyalty at Indomaret Yogyakarta. The research method used is survey research by distributing questionnaires to 100 respondents who are Indomaret customers in Yogyakarta. Data analysis was performed by statistical descriptive and SEM-PLS analysis. The results of the study conclude: 1) There is a significant effect of customer value on customer satisfaction; 2) There is no significant effect of location on customer satisfaction; 3) There is a significant effect of price on customer satisfaction; 4) There is no significant effect of customer value on customer loyalty; 5) There is no significant effect of location on customer loyalty; 6) There is a significant effect of price on customer loyalty; 7) There is a significant effect of customer satisfaction on customer loyalty. Furthermore, customer satisfaction is able to mediate the effect of customer value and price on customer loyalty, but cannot mediate the effect of location on customer loyalty. Keywords: Customer Value, Location, Price, Customer Satisfaction, Customer Loyalty.

Companies that implement high quality services will meet customer expectations in a competitive and economical way. Improving service quality can be done by improving operational processes which include identifying problems quickly and systematically, establishing effective and reliable service performance indicators, and measuring customer satisfaction and other performance results. The purpose of this study was to determine the effect of service quality, product quality on customer satisfaction in shaping customer loyalty (a case study on customers at Indomaret Point Colombo Yogyakarta). This research is a quantitative study. The sample in this study are consumers who shop at Idomaret Point Colombo Yogyakarta. Furthermore, the data collection technique was carried out through the use of a questionnaire/questionnaire through several statement items. The data analysis process is carried out by testing data prerequisites and testing hypotheses through path analysis (path analysis), processing is carried out using the SPSS vs.21 application. The results of this study indicate that service quality has a negative and insignificant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction and customer satisfaction has a positive and significant effect on customer loyalty. Keywords: customer loyalty; product quality; satisfaction; service quality; AbstrakPerusahaan yang menerapkan layanan berkualitas tinggi akan memenuhi harapan pelanggan dengan cara yang kompetitif dan ekonomis. Peningkatan kualitas layanan dapat dilakukan dengan memperbaiki proses operasional yang meliputi identifikasi masalah secara cepat dan sistematis, penetapan indikator kinerja layanan yang efektif dan andal, serta pengukuran kepuasan pelanggan dan hasil kinerja lainnya. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Kualitas Layanan, Kualitas Produk terhadap Kepuasan Pelanggan dalam Membetuk Loyalitas Pelanggan (Studi Kasus pada Pelanggan Indomaret Point Colombo Yogyakarta) Penelitian ini merupakan penelitian kuantitatif. Sampel dalam penelitian ini adalah konsumen yang berbelanja di Idomaret Point Colombo Yogyakarta. Selanjutnya teknik pengambilan data dilakukan melalui penggunaan kuesioner/angket melalui beberapa item pernyataan. Proses analisis data dilakukan dengan uji prasyarat data dan pengujian hipotesis melalui analisis regresi berganda, pengolahan dilakukan dengan menggunakan aplikasi SPSS vs.21. Hasil dari penelitian ini menunjukan bahwa Kualitas Layanan berpengaruh negatif dan tidak signifikan terhadap Kepuasan Pelanggan,Kualitas Produk berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan dan Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan. Kata kunci: Kepuasan; loyalitas pelanggan; kualitas layanan; kualitas produk

ABSTRACT This study aims to test whether there is an influence on food quality, store atmosphere on consumer loyalty Mie Gacoan Yogyakarta by mediating by consumer satisfaction. The study used quantitative research methods with questionnaires as data collection techniques. The sample in this study amounted to 100 respondents taken using non probability sampling techniques with a type of sampling, namely purposive sampling. The data obtained is then analyzed using the outer model test, the inner model test and the hypothesis test (t test). The data analysis process is assisted by smart PLS 3 for windows applications. The results showed 1) Variables in food quality and store atmosphere each had a positive and significant effect on consumer satisfaction. 2) Consumer satisfaction variables have a positive effect on consumer loyalty. 3) Consumer satisfaction variables have a positive and significant effect on consumer loyalty. 4) Store atmosphere variables have no effect on consumer loyalty. 5) Food quality variables have a positive and significant effect on consumer loyalty with consumer satisfaction as an intervening variable. 6) Store atmosphere variables have a positive and significant effect on consumer loyalty with consumer satisfaction as intervening variable. Keywords: Food Quality; Store Atmosphere; Consumer Satisfaction; Consumer Loyalty; Mie Gacoan

Marketing performance as a benchmark to find out how far the success of Batik MSMEs in the city of Yogyakarta facing intense competition. This studi aims to determine how the influence of marketing strategy creativity, innovation and entrepreneurial orientation marketing performance through competitive advantage as a modiating variable in batik MSMEs in Yogyakarta City during the covid-19 pandemic. The type of research used in non- probability sampling with a total sample of 100 respondens using purposive sampling technique. Collecting data using a oqestionnaire with a likert measurement scale. Data were analyzed using SPSS 20.0 for windows. There is signifikan influence of marketing strategy creativity, innovation and entrepreneurial orientation on marketing performance and competitive advantage and there is a significant influence of marketing strategy creativity, innovation, and entrepreneurial orientation on marketing performance through competitive advantage. Keywords: marketing strategy creativity; innovation; entrepreneurial orientation; competitive advantage, marketing performance

This study aims to determine (1) whether sosial value has a positive effect on purchase intention, (2) to determine whether functional value has a positive effect on purchase intention, (3) to determine whether emotional value has a positive effect on purchase intention, (4) to determine whether whether satisfaction has a positive effect on purchase intentions, (5) to find out whether character identification has a positive effect on bell intentions. This type of research includes quantitative descriptive research. The population in this study were all players or users of Massively Multiplayer Sosializer Online Games (MMOSG), Audition Ayodance). The method used in the selection of the sample is purposive sampling method and determine the sample based on the criteria set by the researcher. There were 190 questionnaires distributed which could be processed. The data is then tested for data quality by using the validity test, reliability test. After testing the quality of the data, it is then tested using the classical multiple regression assumption test. The classical assumption test used consisted of normality test, multicollinearity test and heteroscedasticity test. Then the data were analyzed using the coefficient of determination test, partial test (t) and simultaneous test (f). The results of this study indicate that there is a negative and insignificant effect of Sosial Value on Purchase Intention (1) there is a positive and significant influence of Functional Value on Purchase Intention (2) there is a positive influence of Emotional Value on Purchase Intention (3) there is a negative and insignificant effect of Satisfaction on Purchase Intention (4) and there is a positive and significant effect of Character Identification on Purchase Intention (5) the players or users of Massively Multiplayer Sosializer Online Games (MMOSG), Audition Ayodance.

This study aims to understand the impact of brand awareness, consumer trust, perceived value and word of mouth on purchase intention. The population used in this study were consumers of the online shopping site Shopee in Yogyakarta, the sampling technique used in this study was to use a purposive sample. Collecting data using a questionnaire on all consumers of the online shopping site Shopee in Yogyakarta. Data was taken using a questionnaire survey via Google Form using a Likert scale of 1 (strongly disagree) to 5 (strongly agree). Processed using multiple linear regression analysis. The results in this study state that brand awareness, perceived value, has no significant positive effect on purchase intention, while consumer trust, word of mouth, has a positive and relevant impact on purchase intention. Keywords: brand awareness; consumer trust; perceived value; word of mouth, purchase intention

Penelitian ini bertujuan untuk mengetahui celebrity endorse, citra merek, dan electronic word of mouth terhadap keputusan pembelian yang dimediasi oleh niat beli. Populasi yang digunakan dalam penelitian ini adalah masyarakat Yogyakarta yang pernah melakukan pembelian produk Scarlett. Teknik pengambilan sampel menggunakan Non-probability sampling dengan teknik accidental sampling dengan jumlah sampel sebanyak 100 responden. Teknik analisa yang digunakan dalam penelitian ini adalah metode analisis path. Hasil pengujian menunjukkan bahwa Celebrity endorser berpengaruh positif dan signifikan terhadap niat beli, Citra merek berpengaruh positif dan signifikan terhdap niat beli. Electronic word of mouth berpengaruh positif dan signifikan terhadap niat beli. Celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian. Citra merek berpengaruh positif tidak signifikan terhadap keputusan pembelian. Electronic word of mouth tidak berpengaruh terhadap keputusan pembelian. Niat beli berpengaruh positif dan signifikan terhadap keputusan pembelian. Niat Beli mampu memediasi Celebrity Endorse, Citra Merek, dan Electronic Word of Mouth terhadap keputusan pembelian

The purpose of this study was to determine the effect of product quality and brand image on consumer satisfaction through the decision to purchase Vans shoes in Wonosari City. The population in this study are all Vans shoe users in the city of Wonosari whose number is unknown. Sampling used using the formula for calculating the Hair sample, so that a total sample of 114 respondents was obtained. The data analysis technique used is descriptive statistical analysis method, classical assumption test, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality and brand image have a positive and significant effect on purchasing decisions. Purchase decisions have a positive effect on consumer satisfaction. Product quality and brand image have a positive and significant effect on consumer satisfaction

This study aims to determine how much influence Brand Image, Store Atmosphere, Product Quality and Service Quality have on Repurchase Intention. The population in this study were consumers from the Mie Gacoan restaurant in Yogyakarta. The sample in this study used a purposive sample. Data collection used a survey with the help of Google form using a Likert scale with an assessment of 1 (strongly disagree) to 5 (strongly agree). Processing the data in this study using multiple linear regression analysis. The results of this study state that Brand Image has a positive and significant influence on Repurchase Intention with a significance value (0.032 0.05), Service Quality has no significant effect on Repurchase Intention with a significance value (0.782 > 0.05).

The purpose of this research are to see (1) the impact service quality on purchase intention, (2) the impact electronic word-of-mouth on purchase intention, (3) the impact brand image on purchase intention, and (4) the impact service quality on brand image. (5) the Impact of electronic word-of-mouth on brand image. In selecting samples, researchers used targeted sampling techniques and determined samples based on criteria established by the researchers. The sample for this study was 150 consumers from Dagadu Yogja. Then check the quality of the data using validity and reliability tests. After confirming quality, the data are processed through traditional acceptance tests, multiple regression tests, and Sobel tests. Traditional acceptance tests consist of normality, multicollinearity and heteroscedasticity tests. The data were then analyzed using the certainty test, the split test (t) and the joint test (f). The results of this study show that (1) service quality has a positive and significant impact on purchase intention, (2) electronic word-of-mouth has a positive and significant impact on purchase intention, and (3) there is a positive and significant impact. is shown. (4) Service quality has a positive and significant impact on brand image (5) Electronic word-of-mouth has a positive and significant impact on brand image.