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In Germany, the efficiency of cultural diplomacy is ensured by the "separation of powers" approach: The Ministry of Foreign Affairs, as the official lead agency for foreign policy, holds the decision-making power, while leaving the concrete implementation to cultural intermediaries. This paper aims to explore Germany's cultural diplomacy strategies in China by analyzing the content of the public account operated by one of its main institutions in China, the German Cultural Center Beijing - Goethe-Institute. It combines qualitative and quantitative research methods and integrates the disciplinary perspectives of linguistics and intercultural communication. Our findings suggest that the Germany's cultural diplomacy strategies are characterized by preference, pluralism, interaction and individualism. These findings can also provide an optimizing path for China's own cultural institutions. [ABSTRACT FROM AUTHOR]

In modern times, the expansion of intercultural relations and changes, the strengthening of globalization in all spheres of society, the reform of educational programs, the development of all kinds of speaking activities in foreign language studies. It is known from the history of German language teaching methods that pragmatic didactics in the field of foreign language teaching methods already existed in Germany in the early 1970s. However, many researchers have thought that the development of communication skills instead of didactics and that this activity is superior in language acquisition. The pragmadidactics purpose of establishing mutual communication relations in the teaching of the German language is one of the main tasks of the field we are studying. Mutual communication skills determine communication relations with German speakers. To develop communication skills, appropriate forms of application and automatic transmission of pragmatic knowledge are necessary. In this process, the transmission of participants' thoughts during communication creates a basis for the formation and development of language knowledge, skills and habits. The training is a type of activity that allows you to communicate in German and strengthen social relations. The basis of foreign language teaching is, among other skills, the creation and formation of social communication skills, social activities, relationships and interactions of people. [ABSTRACT FROM AUTHOR]