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Introduction: The multiplication on the offer of current news and audiovisual entertainment content in the renewed digital context, motivates public and broadcasting corporations to implement and internalise innovative processes that allow them to be relevant in people's lives. These processes are not only limited to the development and integration of sophisticated technological prototypes, but are closely linked to a philosophy of constant change and renewal of ideas and ways of thinking. This research project offers a complete deep insights of the innovative proposals of the state-owned public service media from the Iberian Peninsula, Radiotelevisión Española and Rádio e Televisão de Portugal, with a particular focus on the strategic, technological and young audience engagement prism. Methodology: In-depth interviews were conducted with the directors of the innovation and technology departments of the corporations, as well as with the heads of their main youth content projects, PlayZ and RTP Arena, respectively, complemented by a review of the online products and social networks of both groups. Results: It is identified that RTVE's proposal has a greater disruptive component, with initiatives aimed at optimising the user’s experience, mobile first or technologies such as AI, 5G or 4K; while RTP's approach has a greater cultural cut, trying to renew the language and routines of creation of its traditional and native contents. Conclusions: The innovation strategies of both corporations start from a central objective of updating, with cautious approaches to new technologies. The recent creation of a bubble department in RTP contrasts with the reality of RTVE, with the intention of blurring the limits of this section in its structure in order to achieve a fully transversal innovation. [ABSTRACT FROM AUTHOR]

As artificial intelligence (AI) gains space in the media, public broadcasters are testing and experimenting with these technologies to raise their services to the new standards of the audiovisual ecosystem. From algorithms that help recommend the most suitable content for users, to others that detect news and automate some of the tasks of journalists, these tools are increasingly present in public audiovisual corporations. The data were obtained from semi-structured in-depth interviews with a convenience sample of 15 corporations from 12 countries. The results reflect a heterogeneous application of artificial intelligence in corporations, oriented towards the automatic creation of content from structured data, the improvement of audience interaction through chatbots, and personalisation or verification. The implementation of these technologies also poses major challenges. Firstly, the economic cost of adapting these systems to each corporation and the difficulties in hiring experts to develop AI solutions prevent a complete deployment of these tools in public broadcasters. As main conclusions, we have understood that AI as a "culture" is believed to be vital for the public audiovisual services of the future, although its application is still far from being a standard and generally does not occupy a relevant strategic position in the innovation departments of corporations. [ABSTRACT FROM AUTHOR]