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Objective: Drawing parallels from rheotribology can be used to develop a robust instrumental protocol for non‐subjective characterization, product development and design of topical dosage forms with desired sensory attributes. However, instrumental characterization of cosmetic products can be influenced by the measurement protocol, thixotropy, flow anomalies like shear banding or wall slip and nature of the film formed on the skin surface. In this study, we evaluated the influence of above parameters on the instrumental sensory evaluation of 12 topical formulations of different galenic forms. Methods: Oscillatory strain sweep measurements (SAOS and LAOS) were performed to investigate the influence of frequency and wall slip on the material parameters. The textural attributes at different consumer touchpoints were evaluated by accounting time‐dependent simulation of viscoelastic flow. Further, the influence of film thickness and sample drying on the tactile properties of the topical formulations were studied on a non‐biological skin model using a sliding probe tribometer. Results: The study shows that the flow properties of the semi‐solid formulations depend on the timescale of the problem. A few formulations exhibited wall slip to varying degrees in the linear viscoelastic regime where the behaviour was found not to be characteristic of a particular topical dosage form. The material functions obtained from the Lissajous plots suggest that the non‐linear flow behaviour of different galenic forms is least influenced by the boundary conditions imposed by the measurement geometry. The results were statistically analysed using principal component analysis where the attributes used for discriminating skin creams during pick up and rub out are found to be closely associated with non‐linear rheology. The friction coefficient exhibited speed dependence where it formed different parametric group with rheological data depending on the lubrication regime. Conclusion: The study highlights that correlations are possible amongst rheological, tribological and instrumental textural analysis data, which can act an impetus for the development of models to predict attributes that drive perception at different consumer touchpoints. However, the choice of instrumental settings, anomalies associated with rheological measurements and friction dependence on a number of parameters can influence the model prediction. [ABSTRACT FROM AUTHOR]

Finger pad friction varies significantly between individuals due to personal differences and environmental effects. For this reason, comparison of the absolute friction values becomes non-informative and is rarely reported in literature. This work investigates whether friction data can be normalised to correlate between individuals. A set of textured samples were tested by 10 volunteers in dry sliding conditions with a range of normal loads up to 4 N. A reference smooth sample was used for each participant to normalise the dataset. The proposed approach allows to eliminate one of the unknown parameters, e.g., finger pad ridge contact area function, and discuss the data with respect to other variables. • Friction measurements from 10 volunteers, 4 samples and 9 normal loads were analysed to propose a normalisation method. • Normalisation reduces one of the personal variables and allows friction comparison between individuals. • Friction measurements normalised by a reference represent a change of contact area fraction with normal load. • Volunteers showed similar fractions of real contact area despite differences in skin properties and friction. [ABSTRACT FROM AUTHOR]