15 results on '"PUBLIC relations"'
Search Results
2. This Just In PT Voices Matter in the Media.
- Author
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Scalora, Christine
- Subjects
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OCCUPATIONAL roles , *HEALTH policy , *MASS media , *PUBLIC relations , *PHYSICAL therapy , *SOCIAL media , *COMMUNITY health services , *HEALTH , *INFORMATION resources , *POLITICAL participation , *SOCIAL responsibility - Abstract
The article examines how physical therapists (PTs) and physical therapist assistants (PTAs) can raise the profile of the profession through media. Topics discussed include view of Ben Fung, chief operating officer of UpDoc Inc. and chief financial officer of Recharge: Modern Health & Fitness, on the skills of PTs that lend themselves to successfully working with the media, and remarks from fellow American Physical Therapy Association (APTA) Media Corps member Carrie Pagliano.
- Published
- 2023
3. People, Planet, and Profits: Comparing Media Treatment of Dubai Sustainable City.
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Ayoub, Elissa and Freeman, Bradley
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SUSTAINABILITY , *SUSTAINABLE development , *CITIES & towns , *CONTENT analysis , *MASS media - Abstract
There is a growing acknowledgment by segments of the global population that it is becoming extremely difficult to ignore the negative production externalities of industrial processes. In this regard, the related concept of ''sustainability'' has been gaining traction, with use of the word rising considerably since the 1990s. The term itself has been defined in many different ways, however, the core components are becoming common knowledge: economic, environmental, and social--informally referred to as profits, planet, and people. As Borden has aptly noted: ''Sustainability ideas are growing and maturing at many levels worldwide''. One way that people come to know about sustainable development and its importance is through media coverage of the movement via various projects and initiatives that have been proposed on a theoretical or conceptual basis, as well as those models which have already been concretely realized. One such project established in 2015 is Dubai's ''Sustainable City', the emirate's first net-zero energy working model, which received attention in the world press. This paper investigates and compares the coverage that the Sustainable City has received in the global and local media by utilizing a content analysis methodology guided by framing theory. The research joins the discussion on issues regarding how the media discuss aspects of ''sustainability'' and how it takes hold within a society, whether it be by grassroots or government policy. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
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4. Living in COVID's Disbeliefs, Media, and Fear: Nurses in Brazil and the United States Share Their Experiences.
- Author
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Abbott-Anderson, Kristen, Rodrigues dos Santos, Maiara, Schweiss, Cy, Meiers, Sonja, Eggenberger, Sandra, Ponto, Julie, and Szylit, Regina
- Subjects
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RISK-taking behavior , *NURSES' attitudes , *MASS media , *PUBLIC relations , *WORK , *PRACTICAL politics , *RESEARCH methodology , *SOCIAL media , *FEAR , *INTERVIEWING , *EXPERIENTIAL learning , *HOSPITAL nursing staff , *HEALTH attitudes , *CONTENT analysis , *JUDGMENT sampling , *STATISTICAL sampling , *COVID-19 pandemic , *COMMUNITY health nursing , *SECONDARY analysis - Abstract
During the COVID-19 pandemic, nurses were placed in an unprecedented context in which they engaged with community members, family members, and friends while positioned between dire hospital situations and community disbelief about the seriousness of the pandemic, often along political lines. A secondary analysis of a qualitative study exploring experiences of 39 nurses in the United States and Brazil in engaging with the community and political discourse during the pandemic provided insights into the impact of these interactions on nurses, and implications for how nurses may emerge from this pandemic time stronger and more supported by those in administrative positions. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
5. THE ROLE OF MEDIA RELATIONS AND MEDIA INNOVATION OF "GUNS N ROSES" MUSIC CONCERT.
- Author
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Fitroh, Lailatul and Andrini, Susi
- Subjects
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PRESS relations , *PUBLIC relations , *RESEARCH , *SOCIAL media , *MASS media - Published
- 2022
- Full Text
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6. An effective 'weapon' for the weak? Digital media and interest groups' media success.
- Author
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Vesa, Juho, Poutanen, Petro, Sund, Reijo, and Vehka, Mika
- Subjects
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DIGITAL media , *MASS media , *PUBLIC relations , *SOCIAL media , *SUCCESS , *GATEKEEPING - Abstract
The equalization-normalization debate concerns whether the Internet equalizes politics by empowering resource-poor organizations, or whether it further strengthens the position of resource-rich organizations. We address this debate by studying how interest groups' utilization of digital media is associated with their success in influencing news media. We suggest digital media is characterized by the coexistence of old and new media logics that benefit resource-rich and resource-poor groups in different ways. Analyzing a dataset of 1,127 Finnish interest groups, we found that groups' utilization of digital media is positively associated with their news media success, yet traditional ways of influencing the news media remain more effective. Among resource-rich groups with larger public relations staff, blog publishing is positively associated with both media access (media visibility) and agenda-building success (influencing news topics). In contrast, utilization of digital media among resource-poor groups only correlates with agenda-building success, and audiovisual content is more effective than other content. We suggest that while resource-poor groups benefit from network media logic in which the flow of information is initially based on popularity among social media users, resource-rich groups can exploit mass media logic where traditional journalistic gatekeeping is more important. The findings also imply that digital media has not decreased resource-related bias in interest groups' media access. [ABSTRACT FROM AUTHOR]
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- 2022
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7. Communication, Flexibility, and Resilience: Navigating the Shift to Virtual Service-Learning During COVID-19.
- Author
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Reif-Stice, Carrie and Smith-Frigerio, Sarah
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COVID-19 pandemic , *PUBLIC relations , *JOURNALISM education , *MASS media , *PSYCHOLOGICAL resilience , *UNIVERSITIES & colleges - Abstract
Major disruptions to traditional academic learning have occurred since the onset of the COVID-19 pandemic, as most higher education institutions have shifted to online or hybrid course delivery. This virtual shift has significant implications for service-learning. In this study, we explored the impact of virtual service-learning on public relations instructors and community partners. Interview respondents described challenges to virtual service-learning related to the pandemic but also noted unanticipated benefits, such as creativity and resilience. In addition, community partners and public relations instructors recommended a heightened focus on communication, flexibility, and adaptability to ensure successful virtual service-learning experiences for students and organizations. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
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8. Tone variation in financial news: A comparison of companies, journalists and financial analysts.
- Author
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Pollach, Irene and Hansen, Lea Vindvad
- Subjects
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MASS media , *BUSINESS journalism , *JOURNALISM , *PUBLIC relations , *NEWS agencies - Abstract
This article reports the findings of a comparative study of the financial news produced by companies, financial analysts, financial newspapers and news agencies about the same news events, including data before and after the financial crisis. We ground this study in second-level agenda-setting, according to which news producers select substantive and evaluative attributes for the issues they cover. Using computer-assisted text analysis, we conduct pairwise comparisons of the evaluative tone of corporate quarterly earnings press releases and the corresponding analyst reports and news stories. Our overall hypothesis is that these actors produce news about the same events with an evaluative tone that furthers their own goals as well as the goals of those actors they are dependent on, which we find partial support for. We find a positivity bias in corporate earnings press releases and analyst reports, while financial journalists eliminate the corporate positivity bias, but do not add more negativity. The results also indicate differences in the tone of financial news before and after the financial crisis. Although all actors produce news in the period after the financial crisis that is less positive and less negative than before the crisis, the balance of positive and negative tone as well as relative differences among the actors suggest that news writing by financial journalists at financial newspapers and news agencies is more negative in tone after the financial crisis, thus providing also empirical support of their independence. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
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9. Article of the Year 2022 Award.
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MASS media , *PUBLIC relations - Abstract
The article announces periodical's Article of the Year Award for the best article published in 2022 given to article "Distilling the value of public service media: Towards a tenable conceptualisation in the European framework" by Azahara Cañedo, Marta Rodríguez-Castro and Ana María López-Cepeda.
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- 2023
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10. Getting Pathologists Out From Behind the Paraffin Curtain: How the College of American Pathologists Began Its Community Outreach and Membership Media Training.
- Author
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Spark, Ronald P.
- Subjects
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HEALTH education , *PUBLIC relations , *MASS media , *INTERVIEWING , *MEMBERSHIP - Published
- 2022
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11. Shaping media relations scholarship: A systematic review.
- Author
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Abu Arqoub, Omar and Dwikat, Hanadi
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MASS media , *RHETORICAL theory , *PRESS relations , *TEXT mining , *FRAMES (Social sciences) , *PUBLIC relations , *CONTENT analysis - Abstract
The present meta-analysis study systematically reviews articles on media relations published from 1945 to 2021. It aims to explore media relations research in terms of progression, journals, theories, methods and data analytical tools, media genres and platforms, geospatial distribution of discussed issues and first author affiliations, organization types, most frequently used words, and major themes covered through a quantitative content analysis and a qualitative text mining approach. After applying the inclusion and exclusion criteria, 276 articles from 2006 to 2017 were collected as the final sample. Public Relations Review has published the most articles, while the most commonly used theories were agenda setting /building theory, rhetorical theory, and framing theory. Media relations articles utilize qualitative methodologies more than quantitative ones, while the commonly used data analytical tools were content analysis, interview, survey, and case study. Our analysis of the discussed regions and geospatial distribution of first-author show that the North American, European, and Asian continents and the US, the UK, China, and Australia have relatively more publications. The majority of media relations articles discussed governmental organizations. Five themes dominated media relations articles: public relations strategy, media relations practice, mass media and journalism, state–media relations, and organizational media relations. • The present meta-analysis study systematically reviews articles on media relations published from 1945 to 2021. • PPR has published the most articles of MR, while the most commonly used theories were agenda sitting/building theory, rhetorical theory, and framing theory. • MR articles utilize qualitative methodologies more than quantitative ones, while the commonly used data analytical tools were content analysis, interview, survey, and case study. • North American, European, and Asian continents and the US, the UK, China, and Australia have relatively more publications. • Five themes dominated MR articles: public relations strategy, media relations practice, mass media and journalism, state–media relations, and organizational media relations. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
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12. ERRATUM.
- Subjects
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HEALTH education , *PUBLIC relations , *MASS media , *MEMBERSHIP - Abstract
A correction to the article "Getting Pathologists Out From Behind the Paraffin Curtain: How the College of American Pathologists Began Its Community Outreach and Membership Media Training" that was published in the October 2022 issue is presented.
- Published
- 2022
- Full Text
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13. How to Attract Fans, Media, & Industry.
- Author
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Foy, Diane
- Subjects
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MUSICIANS , *MASS media , *PUBLIC relations , *MUSIC industry , *SOUND recording & reproducing - Abstract
The article offers suggestions for musicians to attract fans and media. It mentions public relation (PR) assets compiled into an electronic press kit (EPK) are essential for any artist or musician who wants to get media attention and high-quality photos of band that can use for promotion. It also mentions various forms of media that feature artists like is a great place to start and also practice speaking in sound bites.
- Published
- 2023
14. Explorations on mediated communication and beyond: Toward a theory of social media.
- Author
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Li, Chaoyuan and Kent, Michael L.
- Subjects
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MEDIA studies , *SOCIAL media , *PUBLIC relations , *DIGITAL communications , *MASS media , *PRESS relations , *TELEVISION advertising - Abstract
• Explores original theorizing in social media and public relations. • Proposes axioms and theorems of human communication in digital times. • Bridges classic communication studies and latest social media research. • Extends social media theory and public relations theory. Although robust theories of radio, television, cinema, journalism, and other areas of mass media already exist, the social media sphere has received relatively little original theorizing. Modeled after Berger and Calabrese's (1975) seminal "axioms of human communication" article, this essay takes stock of the existing research on social media, and uses the same approach to theorizing about social media, advancing 7 axioms and 21 theorems, and exploring how the propositions chronicled can be used to build social media theory and improve public relations practice. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
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15. Determinants for the Development of the Activity of the Catholic Church in Poland in the Field of Social Communication.
- Author
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Gawroński, Sławomir, Tworzydło, Dariusz, and Bajorek, Kinga
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MASS media - Abstract
In recent years, the Catholic Church has been forced to change its attitude towards social communication and mass media. It has had to face not only religious but image challenges. Worldview matters, contemporary problems regarding the institution of marriage or pedophilia in the Church are constantly being debated in mass media, thus creating dangers in terms of critical public reception. This situation has also been occurring in Poland in recent years. The observed progress regarding opening the Church to media relations and the use of rich instruments of social communication have their reasons rooted not only in the history of the social and political events of the past several decades but also in the changes in the sphere of mass media and social communication. This article is an attempt to generate a peculiar typology of determinants regarding the development of social communication within the institutional church in Poland. Within our framework of methodological conditions, a literature query with available statistical analyses and observations of current events was applied. Our conclusions show the current attitude of the Catholic Church in Poland regarding issues related to the marketization of faith and the medialization of religion. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
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