Descriptor: "PUBLIC relations" / Publication Year Range: Last 3 years / Topic: health education and mass media - Searchworks@Jio Institute Digital Library Search Results

Your search keyword '"PUBLIC relations"' showing total 3 results

Start Over Descriptor "PUBLIC relations" Topic health education Topic mass media Publication Year Range Last 3 years

Author: Nguyen Zarndt, Anh, Guo, Merrybelle, and Benoza, Gem
Subjects: *HEALTH education, *SMOKING cessation, *MASS media, *PUBLIC relations, *SOCIAL media, *SOCIAL networks, *HEALTH literacy, *GOVERNMENT policy, *HEALTH equity, *HEALTH promotion, *TOBACCO, *TRUST
Abstract: The article offers a perspective on the role of social media influencers as trusted messengers in tobacco control mass media campaigns. It describes campaigns by the U.S. Food and Drug Administration (FDA) to illustrate how mass media campaigns can leverage influencers to build and optimize campaign, including the Fresh Empire public education campaign, The Real Cost Smokeless Tobacco campaign and This Free Life tobacco prevention campaign.
Published: 2023
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Author: Spark, Ronald P.
Subjects: *HEALTH education, *PUBLIC relations, *MASS media, *INTERVIEWING, *MEMBERSHIP
Published: 2022
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Subjects: *HEALTH education, *PUBLIC relations, *MASS media, *MEMBERSHIP
Abstract: A correction to the article "Getting Pathologists Out From Behind the Paraffin Curtain: How the College of American Pathologists Began Its Community Outreach and Membership Media Training" that was published in the October 2022 issue is presented.
Published: 2022
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