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To consolidate a predominant party system, an incumbent party will attempt to anchor voting behavior to social cleavages, a strategy called cleavage enclosure. However, does this strategy actually work? In Turkey, the incumbent AKP government has focused its campaigning on conservatives and nationalists. The analysis of the 2018 post-election survey reveals that the cleavage enclosure worked for conservatives but not for nationalists. Of the incumbent supporters in the previous election, conservatives replicated their support, whereas nationalists were less likely to support the incumbent than other identity holders. Nationalists tend to punish but not reward the incumbent party for its economic performance. [ABSTRACT FROM AUTHOR]