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During the Beijing 2022 Winter Olympics, Eileen Gu attracted considerable attention and sparked numerous discussions on Chinese social media. Using the method of textual analysis, this paper examines the various responses of Chinese women, particularly Chinese feminists, to Eileen's achievements on Chinese social media, framing these responses within recent studies of neoliberalism's undoing of feminism as well as long-standing debates about the relationship between feminism and nationalism. This paper argues that discussions about Eileen on Chinese social media not only illustrate how neoliberalism is absorbed, reworked, and resisted in its transnational circulation but also demonstrate how nationalist narratives can be strategically used by Chinese feminists to validate their feminist positions. It further enriches existing scholarship on neoliberalism with a transnational perspective, reaffirms the importance of contextualizing the relationship between Third World feminism and nationalism, and highlights the significance of uncovering indigenous feminist resources in Third World countries. [ABSTRACT FROM AUTHOR]

As sport has become more globalized, there has been an increase in the number of athletes who have changed their nationality to maximize their chances to compete in international competitions. In order to maximize its chances at its home hosted Winter Olympic Games, the Chinese government authorized many foreign-born athletes to gain Chinese citizenship to compete for China. The purpose of the study was to explore how Chinese social media users perceived athlete naturalization of Chinese athletes during the 2022 Beijing Olympic Games. Through sentiment analysis and thematic analysis, results found that Chinese spectators generally had positive emotions toward these naturalized Olympians. Online discussions mainly focused on three topics: expressing their attitudes toward athlete naturalization, questioning the legitimacy of the strategy, and discussing athletes' heritage and cultural identities. This research hopes to broaden our understanding of the sport migrant issue in China, the perceptions of athletes who have naturalized, and the sentiments that Chinese consumers have of naturalized athletes at the Winter Olympic Games that were held in their country. [ABSTRACT FROM AUTHOR]

In the post-COVID era, the prevalence of "fandom nationalism" on Chinese social media has led to the development of two distinct attitudes toward Squid Game among Chinese netizens. Some nationalist netizens are dedicated to accusing Squid Game of plagiarism or dismissing it as a "cultural invasion." Another group of fans, due to the ever-tightening Chinese Internet governance, use fandom nationalism as a disguise to protect themselves against cyberbullying by declaring an anti-Korean political stance before posting positive comments about Squid Game. Therefore, two such divergent attitudes eventually led to a negotiation between fan culture and state power, where on the one hand fandom nationalistic practices were accepted by the mainstream for party-state propaganda, but on the other, in order to prevent being censored, fan culture had to be subordinated to the state's governance. [ABSTRACT FROM AUTHOR]

The purpose of this study is to explore how nationalism shapes the public perception of multinational corporations' crises on Chinese social media. Using qualitative content analysis, this study examines 1000 public comments from the top 10 hashtag posts and explores the interaction between nationalist expression (i.e., content and sentiment of nationalism) and the public's perception of the United Airlines crisis in 2017. The findings demonstrate how nationalist content impinged upon the interpretation of United Airlines' misconduct. Six concrete emotions (anger, hared, amusement, pride, encouragement, and disgust) were identified from the sample comments, which were categorized into inward-directed and outward-directed nationalist sentiments. Given the findings, this study argues that nationalist expression has driven the evolution of the United Airlines crisis beyond the discussion of organizational misconduct. While inward-directed sentiment served to strengthen the Chinese public's national identity, outward-directed sentiment was utilized to exclude multinational corporations as "out-groups." The theoretical and practical implications are also discussed. • Nationalism provokes an emotional rather than rational understanding of organizational crises. • Inward-directed nationalist sentiments served to strengthen the Chinese public's national identity. • Outward-directed nationalist sentiments were utilized to exclude multinational corporations as "out-groups". • Nationalist sentiments as permanent emotions can lead to the public's emotional-based coping of organizational crises. [ABSTRACT FROM AUTHOR]