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The ageing of the rural population and the citizenization of the rural-urban migrated population have brought unprecedented pressure and challenges to Chinese farmers' old-age care. Socialized old-age care services are a necessity to fulfil the service needs of farmers' old-age care. This study examines the farmers' willingness to pay for socialized old-age care and its influencing factors. Based on field survey data, this paper employs the descriptive statistics method and a binary logistic model to determine and analyze the influencing factors of rural residents' willingness to pay for rural socialized old-age care. We observed the following: rural residents generally have a willingness to pay for rural socialized old-age care services but are subject to their own economic conditions, traditional concepts, and external supply conditions. The influencing factors of rural socialized old-age care include the marital status, self-care ability, enrollment in the New Old-Age Insurance System for Rural Residents, proportion of migrating children, health status, and the population living in the same household. The marital status, the enrollment of New Old-Age Insurance System for Rural Residents, and proportion of migrating children have a positive facilitating effect on willingness to pay. The self-care ability, health status, and the number of residents in the same household have a reverse effect. Considering the willingness to pay, the already-old are more affected by the traditional old-age care concept and more dependent on their children. For the not-yet-old, factors that contribute to transferring old-age care responsibilities to themselves and society have become more significant, which contributes to the existing literature.