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Background: Over 70% of cervical cancers are detected in women not currently screening. Queensland Health wanted to better understand the drivers of screening to inform our planning and capitalise on self‐collection as an option to reach under‐screened women. In 2020 Queensland Health commissioned qualitative research to explore barriers and enablers to cervical screening with never‐screened and under‐screened women in Queensland (with under‐screeners defined as having last screened more than 4 years ago and being more than 2 years overdue). Additionally, the research explored the acceptability of self‐collection amongst this cohort. Methods: A mixed methods qualitative approach of online focus groups and in‐depth interviews was employed. Online focus groups were conducted with under‐screeners. In‐depth telephone interviews were conducted with never‐screeners due to the anticipated personal nature of their reasons for not screening. Results: A total of 51 Queensland women aged 30 to 50 years participated in the research. Conclusions: Queensland women cited several negative experiences and aspects of the current program, as well as barriers in their social and personal lives that limited screening intention and behaviour. Barriers and enablers to cervical screening identified in this research have been classified into four categories: structural, knowledge and attitudinal, social, and personal. The research identified more factors associated with nonparticipation than participation. However, the research did uncover a range of potential enablers to encourage screening, some of which related to the program design. So What?: The concept of self‐collection was broadly well accepted by research participants, particularly by never‐screeners. Recommendations resulting from this research include communications, systems, and eligibility changes, particularly regarding the availability and benefits of self‐collection. [ABSTRACT FROM AUTHOR]