Search

Showing total 2 results
Start Over Topic advertising Publication Year Range Last 3 years Region california
2 results

1. Rising to the Challenge: The Future of Higher Education Post COVID-19. Hearing before the Subcommittee on Higher Education and Workforce Investment of the Committee on Education and Labor. U.S. House of Representatives, One Hundred Seventeenth Congress, First Session (March 17, 2021). Serial No. 117-2

Author

US House of Representatives. Committee on Education and Labor

Abstract

This document records testimony from a hearing before the Subcommittee on Early Childhood, Elementary, and Secondary Education that was held to discuss the future of higher education post COVID-19. Member statements were presented by: (1) Honorable Frederica S. Wilson, Chairwoman, Subcommittee on Education and Workforce Investment; and (2) Honorable Gregory F. Murphy, Ranking Member, Subcommittee on Education and Workforce Investment. Witness statements were presented by: (1) Lindsey M. Burke, Director, Center for Education Policy, and Mark A. Kolokotrones Fellow in Education, The Heritage Foundation, Washington, DC; (2) Eloy Ortiz Oakley, Chancellor, California Community Colleges, Sacramento, California; (3) Keith Thornton, Student, Florida International University, Miami, Florida; and (4) Daniel A. Zibel, Vice President and Chief Counsel, National Student Legal Defense Network, Washington, DC. Additional submissions include: (1) Honorable Suzanne Bonamici, a Representative in Congress from the State of Oregon: Report dated May 19, 2020 from the Brookings Institution, "Commercials for College? Advertising in Higher Education"; (2) Honorable Mondaire Jones, a Representative in Congress from the State of New York: Report dated October, 2020 from National Student Legal Defense, "Protection and the Unseen: Holding Executives Personally Liable under the Higher Eduction Act"; (3) Honorable Teresa Leger Fernandez, a Representative in Congress from the State of New Mexico: Article dated March 16, 2021 from the Santa Fe Reporter: "New Mexico College Students Face Food Insecurity"; and Link: GAO Report 19-95 dated December 21, 2018, "FOOD INSECURITY: Better Information Could Help Eligible College Students Access Federal Food Assistance Benefits"; (4) Honorable Ilhan Omar, a Representative in Congress from the State of Minnesota: Link--GAO Report 19-522 dated August 19, 2020, "Higher Education: More Information Could Help Student Parents Access Additional Federal Student Aid"; (5) Questions submitted for the record by: Honorable Jim Banks, a Representative in Congress from the State of Indiana; Honorable Russ Fulcher, a Representative in Congress from the State of Idaho; Honorable Diana Harshbarger, a Representative in Congress from the State of Tennessee; and Honorable Mikie Sherrill, a Representative in Congress from the State of New Jersey; and (6) Responses to questions submitted for the record by: Dr. Burke, Mr. Oakley, and Mr. Zibel.

Published
2022

2. Flavors and Implied Reduced-Risk Descriptors in Cigar Ads at Stores Near Schools.

Author

Sterling, Kymberle L, Vishwakarma, Monika, Ababseh, Kimberly, Henriksen, Lisa, and Sterling, Kymberle

Subjects
CIGARS, PRODUCT advertising, TOBACCO products, ADVERTISING, FLAVOR, MIDDLE school education, MARKETING, LABELS, SCHOOLS, RESEARCH funding
Abstract

Introduction: Although the FDA prohibits using inaccurate, reduced-risk descriptors on tobacco product advertising, descriptors that imply reduced risk or an enhanced user experience may be present on cigar product advertising in retail outlets near schools. Therefore, to inform the development of federal labeling and advertising requirements that reduce youth appeal of cigars, we conducted a content analysis of cigar ads in retailers near schools to document the presence of implied health claims and other selling propositions that may convey enhanced smoking experience.Aims and Methods: Up to four interior and exterior little cigar and cigarillo advertisements were photographed in a random sample of licensed tobacco retailers (n = 530) near California middle and high schools. Unique ads (n = 234) were coded for brand, flavor, and presence of implicit health claims, premium branding descriptors, and sensory descriptors. Logistic regressions assessed the association among flavored ads and presence of implicit health claims, premium branding, or sensory descriptors.Results: Seventeen cigar brands were advertised near schools; Black & Mild (20.1%) and Swisher Sweets (20.1%) were most common. Flavor was featured in 64.5% of ads, with explicit flavor names (eg, grape) being more prevalent than ambiguous names (eg, Jazz) (49.6% vs. 34.2%). Compared to ads without flavors, ads with ambiguous flavors were more likely to feature implicit health claims (OR = 1.83, 95% CI = 1.06% to 3.19%) and sensory descriptors (OR = 2.64, 95% CI = 1.39% to 5.04%); ads with explicit flavors were more likely to feature premium branding (OR = 2.84, 95% CI = 1.53% to 5.41%).Conclusions: Cigar ads that featured implicit health claims and premium branding, and sensory selling propositions are present at retailer stores near schools.Implications: We document the presence of implied health claims, premium branding, and sensory descriptors on cigar ads found in retail settings near schools. This study adds to the body of evidence that supports the development of federal labeling and advertising requirements for cigar products to reduce their appeal among vulnerable groups. [ABSTRACT FROM AUTHOR]

Published
2021
Full Text
View/download PDF