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Your search keyword '"PUBLIC relations"' showing total 5 results
5 results on '"PUBLIC relations"'

1. Who Is Julia? Teaching Audience Analysis through the Concept of Audience Persona

Author

Kopacz, Maria A.

Abstract

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain in-depth understanding of a specific audience in preparation for subsequent messaging assignments. Courses: Strategic Communication, Public Relations, Content Marketing, Advertising, Public Speaking, Mass Communication, Social Media Communication, Mass Communication Research Methods. Objectives: Through this unit activity, students will be able to (1) apply the principles of audience persona development, (2) build skills in data collection and analysis, and (3) gain in-depth understanding of a core audience group as the basis for crafting effective messages.

Published
2022
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2. ONLINE FORMS OF REACHING CUSTOMERS IN THE CONTEXT OF MASS MEDIA AND MARKETING IN A SMALL POST-COMMUNIST COUNTRY. THE CASE STUDY OF HERBALIFE IN SLOVAKIA.

Author

Tkáčová, Hedviga

Subjects
CONSUMERISM, TOTALITARIANISM, MASS media, PUBLIC relations, COMMUNISM
Abstract

According to experts, the rise of consumerism in Slovakia is associated with the end of communist totalitarianism. However, consumerism is a common phenomenon in developed countries of Western Europe as well, where the relaxation of the social happened for different reasons. Consumerism was accompanied by an increase in alternative "spiritual" trends (e.g. new religious movements) and an increase in the number of client cults such as Herbalife. The new "alternatives" have proven to be able to adapt to the current needs of humanity, and address the depths of human being. The current paper presents an analysis of the forms under which Herbalife reached old and new customers online, in the context of mass media and marketing communication. In order to identify the forms of effective advertising employed by Herbalife in reaching new or existing customers, the paper carried out content analysis of the main and official websites of the company. [ABSTRACT FROM AUTHOR]

Published
2021

3. Influence of mass media's coverage of adventure tourism on youth perceptions of risk

Author

Sue Beeton and Rochelle. King

Subjects
Cultural Studies, business.industry, Communication, media_common.quotation_subject, Geography, Planning and Development, Advertising, Public relations, Tourism, Leisure and Hospitality Management, Perception, Adventure tourism, business, Psychology, Tourism, Mass media, media_common
Abstract

Perception is a complex construct that is influenced by a number of factors, including the mass media, which can produce a distorted view of reality. This is of significance to adventure tourism businesses because a person's perceptions of adventure, risk, and safety are what determine whether they will participate. Research was undertaken to examine how the mass media's coverage of adventure tourism accidents influences youth perceptions of risk. It was found that the news media increases the perceived risk associated with an activity, but instead of discouraging youth participation it actually encourages future participation intentions.

Published
2023
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4. Imre.

Author

J. N.

Subjects
DIGITAL technology, MARKETING, BUSINESS, PUBLIC relations, MASS media, ADVERTISING, ORGANIZATIONAL structure, COMMUNICATION, HEALTH care industry
Abstract

The article focuses on Imre's dynamic growth in 2023 under President Anna Kotis, highlighted by a 12 present revenue increase and significant new client acquisitions. Topics include Imre's evolution from a PR-centric agency to a comprehensive brand steward, emphasizing strengths in data analytics and omnichannel engagement, despite maintaining a stable workforce while enhancing leadership with strategic hires aimed at optimizing organizational efficiency.

Published
2024

5. Разработка маркетинговой стратегии (на примере Башкирского государственного университета)

Subjects
образовательные услуги, educational services, marketing communications, связи с общественностью, target audience, продвижение, целевая аудитория, реклама, promotion, mass media, public relations, университет, university, средства массовой информации, маркетинговые коммуникации, advertising
Abstract

В статье изучается способ формирования маркетинговой стратегии для высших учебных заведений и, в частности, для Башкирского государственного университета. Для привлечения большего количества абитуриентов высшим учебным заведениям стоит прикладывать больше усилий в продвижение вуза на интернет-платформах. Предложены методы кабинетных исследований и маркетинговый инструмент для распределения рекламных бюджетов и оценки результатов компании (медиаплан). Рассматривается методика и оценка маркетинговой стратегии по трем направлениям: социальному, экономическому и информационному, позволяющая оценить степень ее востребованности. Для каждого направления создана система критериев определения эффективности., The article examines the way of forming a marketing strategy for higher educational institutions and, in particular, for Bashkir State University. To attract more applicants, higher education institutions should put more effort into promoting the university on Internet platforms. The methods of desk research and a marketing tool for distributing advertising budgets and evaluating the company's results (media plan) are proposed. The methodology and evaluation of the marketing strategy in three directions is considered: social, economic and informational, which allows to assess the degree of its relevance. A system of criteria for determining effectiveness has been created for each direction., Экономика и управление: научно-практический журнал, Выпуск 5 (167) 2022, Pages 97-100

Published
2022
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