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The presence of cyberspace in the lives of young people is such that we can no longer distinguish between online and offline spheres. They live a process of onlife development that is not always equitable in terms of gender. This paper aims to account for the online behaviour of Spanish adolescents according to gender and age, the decisions they make when constructing their virtual identity, and the effects that this has on them. A quantitative study has been carried out at a national level (N=2,076, 12-18 years old) following a non-experimental ex post facto design by means of a survey study. The results show that there are gender differences in the preference for one or other social network. A high percentage of girls make different choices when it comes to their online presence. Unlike boys, girls state that their virtual self and their behaviour significantly influence the opinion that they have of themselves and their need to feel integrated. In conclusion, the decisions that adolescents make when creating their virtual selves do not only have negative consequences derived from poor management, but are also plagued by mandates and stereotypes that determine how they should be and what they should do online; something that is especially pressing for girls.

Social networking sites have become affinity spaces for teachers. Many teachers use them with different intentions and motivations, including learning. On social media platforms there are active teachers who have developed a certain leadership and recognition from many teachers. In some areas, like marketing or fashion, people with influence are called influencers. This paper investigates who they are, how their network is configured and how they perceive themselves. The questions that directed our research were: Who are the predominant Spanish teacher leaders on Twitter? What is the network structure that characterizes them? What perceptions do these teacher leaders have about their role and its impact on their professional development as teachers and others? This study has two distinct but interrelated phases. We investigated the structure and relationships among 54 Spanish teacher leaders. Using a social network analysis (SNA) approach, through the analysis of the social behavior of these teachers on the social network Twitter, we first identify educational profiles who have a high degree of centrality in the network. These are teachers who are recognized as opinion leaders by a significant proportion of their fellows. In addition to the degree of centrality that tells us how relevant a user is in a specific digital community, we identified teachers who play a key role in the circulation of information in the network studied. In some way, these teachers share common characteristics with activists in other fields. Of the 54 teachers, we selected 20 who were then interviewed. The findings demonstrate that they don't consider themselves micro-celebrities or influencers. We found a lack of identification not only with the term, but also with the image of an influencer which was understood as banal, superficial, commercial, and far from what they do in social networks. These teachers develop their identity as new digital artisans who foster a culture of collaboration and create affinity spaces that allow informal learning. Their motivation is intrinsic, through recognition and prestige among other teachers, which leads them to build a kind of constructivist leadership.

As in other countries, bilingual/multilingual education has become widespread in Spain. However, research either focuses on Spanish programs' implementation, students' performance or teacher training, but not on their contribution to graduates' self-perceived linguistic success (understood as a combination of intercultural competence, international mobility and employability). Therefore, this paper studies whether Spanish bilingual education results in higher self-perceived competences. An instrument examining these three elements is applied, and Facebook Audience Insights is used for sample targeting. Findings prove that Spanish bilingual education graduates have higher self-perceived intercultural competence and international mobility. In terms of gender, women who have participated in Spanish bilingual education show higher self-perceived intercultural competence, whereas men who have studied in these programs consider themselves more interculturally competent and mobile. Conversely, there is no evidence of more positive self-perceived employability than in monolingual education. All in all, participation in a Spanish bilingual program is demonstrated to be an influential factor in self-perceived global linguistic success, employability, and intercultural competence.

Purpose: The pandemic has enhanced the global phenomenon of disinformation. This paper aims to study the false news concerning COVID-19, spread through social media in Spain, by using the LatamChequea database for a duration from 01/22/2020, when the first false information has been detected, up to 03/09/2021. Design/methodology/approach: A quantitative analysis has been conducted with regard to the correlation between fake news stories and the pandemic state, the motive to share them, their dissemination in other countries and the effectiveness of fact checking. This study is complemented by a qualitative method: a focus group conducted with representatives of different groups within the society. Findings: Fake news has been primarily disseminated through several social networks at the same time, with two peaks taking place in over a half of the said false stories. The first took place from March to April of 2020 during complete lockdown, and we were informed of prevention measures, the country's situation and the origin of the virus, whereas the second was related to news revolving around the coming vaccines, which occurred between October and November. The audience tends to neither cross-check the information received nor report fake news to competent authorities, and fact-checking methods fail to stop their spread. Further awareness and digital literacy campaigns are thus required in addition to more involvement from governments and technological platforms. Research limitations/implications: The main limitation of the research is the fact that it was only possible to conduct a focus group of five individuals who do not belong to generation Z due to the restrictions imposed by the pandemic, although a clear contribution to the analysis of the impact of fake news on social networks during the COVID-19 pandemic in Spain can be seen from the privileged experiences in each of the fields of work that were identified. In this sense, the results of the study are not generalizable to a larger population. On the other hand, and with a view to future research, it would be advisable to carry out a more specific study of how fake news affects generation Z. Originality/value: This research is original in nature, and the findings of this study are valuable for business practitioners and scholars, brand marketers, social media platform owners, opinion leaders and policymakers. [ABSTRACT FROM AUTHOR]

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This paper presents the results of a questionnaire-based study of adolescents in secondary schools in Almería and Madrid (n = 1135), Spain. Based on scales developed and tested by Ozer and Bertelsen (2018), we investigate whether social media use correlates with self-reported extremist and pro-violence attitudes. We analyze the results of a moderation analysis on the rates of extremism and pro-violence, as well as illegal acts, in relation to social media use. We find that boys use social media more than girls, and that greater social media use does not correlate with adolescents being more extremist, but rather more pro-violence. [ABSTRACT FROM AUTHOR]

Convictions of political corruption depend on public communication, since for citizens, to perceive deviant behaviours, these must receive attention. In Spain, this type of behaviour is part of the agendas of citizens, media, and politicians and, to fight against it, accountability is essential. In addition to the judiciary and legislature (in their oversight role), the media and social media help voters, MPs and others to make informed decisions and press for action. However, the interrelationships between different agents, types, and forms of control for accountability are a rather unexplored research topic, especially when considering non-accountable institutions (those that have power, but are not directly accountable to the electorate, such as the monarchy). The debate on the inviolability of the emeritus presents a perfect scenario to describe what formulas and what kind of sanctions (legal, labour, reputational or personal) for accountability have occurred in Spain in the case of a non-accountable institution. This study explores the agendas of media, Parliament, and Twitter (and their inter-influences) during the Geneva papers scandal. We analyzed 189,037 tweets, 1,220 journalistic pieces and 78 parliamentary initiatives related to the former monarch. The main results show that the media, social networks, and Parliament have acted as agents of accountability with Juan Carlos I, as if it were an accountable institution. Online newspapers and Twitter have led the oversight, while the parliamentary initiative has been ineffective and has essentially served as an instrument of partisan communication. [ABSTRACT FROM AUTHOR]

Since the beginning of 2020, media around the world have started and intensified their TikTok activity to gain notoriety and reach young people, their main user group. However, as with other previously popularized social media, such as Facebook or Twitter, the platform’s logic is different from that traditionally employed by the media system when developing information products. The objective of this paper is to analyze the degree of adaptation to the logic of this network for the activity developed on it by the Spanish media. For this purpose, a combined methodology of quantitative and content analysis was applied to 446 videos posted by the official user accounts of 20 Minutos, Antena 3 Noticias, El Diario, El Mundo, and El País–the five media outlets with the largest online audience in that period–from the time the accounts were created until January 31, 2022. Specifically, we studied the activity developed, the notoriety achieved, and the interaction obtained, as well as the most common formats, topics, protagonists, and brand identity elements. The results show that the main Spanish media have tried to adapt to the entertainment logic of the platform both with the use of native editing resources as well as through the creation of original materials, predominantly soft news, about entertainment, celebrities, and lifestyle. The videos that gain more notoriety are those that are more adapted to this logic. However, the Spanish media analyzed post less frequently than international media, obtain fewer views, and register lower engagement levels; in addition, they do not use their presence on this social network to promote their other editorial products. [ABSTRACT FROM AUTHOR]

Copyright of Comunicação e Sociedade is the property of Universidade do Minho, Centro de Estudos de Comunicacao e Sociedade and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Internacional de Relaciones Públicas is the property of Instituto de Investigacion en Relaciones Publicas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In November 2020, the Procedure against disinformation was approved in Spain and it provoked an intense reaction on social networks and in the media about the repercussions it could trigger on freedom of expression. To analyze this case study and to observe the confluence of the concern of society and journalism about the informative disorders, a combined methodological approach was designed. First, a multi-stage sample of more than 35,000 tweets with the hashtag #Ministeriodelaverdad has been selected, from which a quantitative and qualitative analysis has been carried out. Second, a content analysis was carried out in the main media in Spain, both press and television (ABC, El Mundo, El País, El Confidencial, El Independiente, Eldiario.es, LaSexta, Telecinco y RTVE. We found that the hashtag was promoted by conservative and anonymous political accounts which - with a greater degree of polarization - led the debate and fed the echo chamber with opinions and audiovisual contents. In the media, the editorial bias determines the acceptance of this measure and the plurality. Little similarity is found between the political sources represented in the media, mainly belonging to the bipartisanship (PP y PSOE) and experts from different areas, and the network, where among those identified there is a total predominance of liberals and far-right. This paper allows us to observe the changes in the construction of the public sphere that social media are inducing and, in the matter of the fight against informative disorders, reflects on the importance of the information media leading the shaping of public opinion. [ABSTRACT FROM AUTHOR]

This paper analyses the evolution of the electoral use of Instagram in Spain, from its origins as a political communication channel to its current consolidation. A content analysis of eleven variables is applied to the formal, spatial, personal, thematic-discursive and interactive dimensions of the activity carried out on this social network by the candidates for the presidency of the Spanish Government of the parties that ran with the highest vote expectations in the General Elections of December 2015, June 2016 and April and November 2019 (571 posts). The results show the consolidation of Instagram as a political communication tool and the growing interest of the parties in it, as well as the increasing importance of short videos as a format. The electoral use of this social network is carried out with an increasingly mobilising intention, as evidenced both by the themes chosen and, above all, by the purpose of the publications, the spatial context represented and the hashtags used. The growing characterisation of candidates as leaders of the masses is also evidence of the personalisation of political leadership that occurs in this medium during electoral campaigns. Finally, the phenomenon of polarisation and the presence of populist stylistic traits are also beginning to be noticeable, as reflected in the increase in political issues and negative emotional appeals in the messages. [ABSTRACT FROM AUTHOR]

Social networks and official statistics have become vital sources of information in times of health emergencies. The ability to monitor and profile social sentiment is essential for understanding public perception and response in the context of public health crises, such as the one resulting from the COVID-19 pandemic. This study will explore how social sentiment monitoring and profiling can be conducted using information from social networks and official statistics, and how this combination of data can offer a more complete picture of social dynamics in times of emergency, providing a valuable tool for understanding public perception and guiding a public health response. To this end, a three-layer architecture based on Big Data and Artificial Intelligence is presented: the first layer focuses mainly on collecting, storing, and governing the necessary data such as social media and official statistics; in the second layer, the representation models and machine learning necessary for knowledge generation are built, and in the third layer the previously generated knowledge is adapted for better understanding by crisis managers through visualization techniques among others. Based on this architecture, a KDD (Knowledge Discovery in Databases) framework is implemented using methodological tools such as sentiment analysis, fuzzy 2-tuple linguistic models and time series prediction with the Prophet model. As a practical demonstration of the proposed model, we use tweets as data source (from the social network X, formerly known as Twitter) generated during the COVID-19 pandemic lockdown period in Spain, which are processed to identify the overall sentiment using sentiment analysis techniques and fuzzy linguistic variables, and combined with official statistical indicators for prediction, visualizing the results through dashboards. [ABSTRACT FROM AUTHOR]

Political polarization and information disorders are not new phenomena on the media agenda, but they have acquired considerable prominence in the wake of international events such as the election of Donald Trump. The present article seeks to help in understanding the interrelation of these concepts -disinformation and polarization- in the European quality press in recent years. Six newspapers (El Mundo, El País, Le Figaro, Le Monde, The Daily Telegraph and The Guardian) from three countries were selected on the basis of their quality, audience and representative character of their editorial lines between 2017 and late 2022, and a qualitative and quantitative frame analysis (n = 286) was carried out. Having observed all the definitions of polarization in the press, it was seen that party political alignment has the greatest presence in the international scenario, coming before the division of public opinion. In the sample, Spain has a prominent position, claiming to be a polarized pluralist country, as opposed to United Kingdom, which closely observes what happens in the United States, or France, where these phenomena have achieved less penetration. The conclusion is that political polarization is presented as a chronic problem caused by political actors who are not going to cease doing so, as opposed to information disorders, which are produced by certain specific international actors, such as Vladimir Putin, Donald Trump, and Jair Bolsonaro, who take advantage of communication flows on social media and the latter's lack of regulation. This article suggests that the way to resolve or at least alleviate the problem is by defending quality information and public media, emphasizing citizen responsibility in the face of social media. [ABSTRACT FROM AUTHOR]

The aim of this research is to analyse the electoral misinformation circulating in the public space as a whole during campaign periods. The sample is made up of 481 rebuttals published by the verification media Maldita.es, Newtral, Efe Verifica and Verificat in relation to 409 pieces of misinformation during the six campaigns carried out in Spain during the political cycle that began in the general election in November 2019, which also includes the regional elections held in Galicia, the Basque Country, Catalonia, Madrid, Castilla y León, and Andalusia. The methodology consists of a content analysis of 13 variables articulated around five dimensions of study: scope of generation and/or dissemination, format, epistemological authority, prominence, theme, and discourse. The results show: (1) the predominance of the citizen space of social networks as a field for the generation and distribution of electoral misinformation; (2) the crude construction of misinformation, with a preponderance of text as a misinformation element accompanied by multimedia resources shared without alteration; (3) the pre-eminence of problematic materials disseminated anonymously and without citing sources and those actually distributed by the political class, especially the right wing; (4) the majority role of the political class, particularly the left, generally characterised in a negative manner, although the political class of the right receives a greater proportion of positive treatment; (5) the abundance of sectoral and ideological themes, with a prominent presence of attacking elites as the predominant populist discursive feature; and (6) the profusion of direct attacks on political rivals, especially related to ideological and management issues. [ABSTRACT FROM AUTHOR]

The aim of this cross-sectional study is to analyze the consumption of information about coronavirus disease 2019 (COVID-19) in Spain and to ascertain the public’s perception of the role of journalists, the media, the scientific community, and governmental and health authorities. The methodology involved taking a descriptive survey of a sample of 1,800 people who were representative of the Spanish population, were of legal age, and were residents of the 17 autonomous communities, between June 6 and 22, 2022. Age, political leaning, attitude toward vaccines, and level of education were determining variables. The results show that ideology and age are the factors that most condition the use of different types of information sources. Centrists consume more traditional media than those on the political left or right, who are the least likely to obtain their information from traditional media. And left-wingers rely more on official sources, such as health authorities, in contrast to centrists or right-wingers. Anti-vaccinationists (anti-vaxxers) prefer alternative sources. Meanwhile, the use of sources does not differ between men and women. Their consumption behavior is similar, which shows that gender is not a variable that significantly influences information consumption, neither in the selection of sources nor in the perception of the role of science and journalism. In general, the main sources of information consulted during the COVID-19 pandemic were the traditional media and the health authorities. In the context of the pandemic, young people consumed the least information and expressed the greatest distrust in journalism and science. [ABSTRACT FROM AUTHOR]

One of the ways hoteliers can gain a competitive advantage is by increasing their digital footprint, which includes a hashtag strategy. In fact, hashtags have become an integral part of social networks, but are often not properly implemented in the hotel sector. The purpose of this study is to explore the importance of hashtags as an effective tool for a hotel's online marketing strategy, with a particular focus on Instagram. The objective of this research is to provide an in-depth analysis of the hotel chains' Instagram accounts with the most followers in Portugal and Spain. To such end, ten hotel chains were analyzed in both countries. Desk research was carried out to identify the sample and to consider metrics such as: number of mentions, hashtag reach, likes, comments and followers. The hotel with the most Instagram mentions is the Ushuaia Beach Hotel in Spain and the Six Senses Douro Valley in Portugal. By means of this last example, results showed that the average of likes, and comments increased significantly with the use of hashtags. Therefore, it is possible to ascertain that the use of hashtags increases the engagement of followers with the hotel brand. [ABSTRACT FROM AUTHOR]

The launch of Disney+ in Spain in March 2020 coincided with the Covid-19 pandemic and a period of home confinement for many Spaniards. This study examines the advertising and engagement strategy used by Disney+ on Twitter and Instagram, analyzing 2,268 messages. The platform's social media use is similar to that of its competitors, with Twitter used for user engagement and Instagram used for content promotion. However, the study finds that the platform missed the opportunity to emphasize its unique qualities and appeal to the brand's values. Despite this, Disney+ generated significant engagement during its launch month, reflecting high levels of user anticipation. Popular original productions such as The Mandalorian and Aladdin, as well as acquired content like The Simpsons, indicate the brand's focus on a family or broad-spectrum target audience, in contrast to the younger and niche audiences favored by its competitors. [ABSTRACT FROM AUTHOR]

Introduction: The aim of this study was to analyze the relationship between Instagram, alcohol consumption and the impact on adolescent health during the COVID‐19 pandemic. Design and sample: A qualitative study was carried out with 13 focus groups, involving 38 interviews. The fieldwork was conducted between January and December 2021 using a semi‐structured script with three main categories. The research was carried out by a team specialized in adolescent risks and qualitative research. Results: Three main categories were established: (1) The COVID‐19 pandemic, Instagram and Risky Drinking, (2) Risk prevention and control strategies and (3) Effects on health. The participants (n = 118) reported greater alcohol consumption among Instagram users, either because this social media platform was used to spread the practice of alcohol consumption, or because they were affected by the content posted by digital marketers, Instagrammers, and/or contacts on Instagram. More than half of the sample (67.8%) had health problems (loss of control, headaches, difficulty in breathing, trembling, anxiety attacks, vomiting, tiredness, blackouts, and absence seizures), of whom 35% required urgent attention from their parents and/or the health services. Conclusions: Further research is needed to prevent risky drinking related to the use of social networking sites (SNSs) and its main health effects. [ABSTRACT FROM AUTHOR]

This work traces the experiences spontaneously expressed by travellers who stop at convents throughout Spain to admire their cultural heritage and also to taste their typical pastries. The aim of this study is to analyse the dialectical relationship between the sacred and the profane in heritage and its tourism context, through content analysis and the narrative generated in a social network for tourists. The initial hypothesis is based on possible cultural differences in the characterisation of the experience of visiting these sacred spaces where pastries have been consumed and in the existence of a differentiated pattern association between different levels: values, types of content, narration of events and activation of cultural heritage. The results show the possibilities of the dialectic relationship with gastronomy through which sacred-touristic-heritage sites (nunneries) can be readapted to the twenty-first century without losing an iota of spiritual efficiency and emphasising their sustainability. [ABSTRACT FROM AUTHOR]

Twitter is one of several social networks with the highest numbers of users in Spain. In spite of this, how are communicative relationships developed in the digital environment among influencers who have emerged on the Internet? These personalities have a stronger influence on children and young people than traditional celebrities. The aim of this work is to study the communicative interaction generated on the profiles of Spanish influencers with the most followers on Twitter, based on the number of content items generated and the responses they receive from users. The polarity and sentiment conveyed by these communications have also been analysed. By processing publications in real time using machine learning based on sentiment analysis, 48,878 tweets and retweets from five influencers were studied over a period of 40 days. The results show that the publications reached nearly 200 million followers, and despite being fourth in terms of the number of followers, @IbaiLlanos is the influencer who leads the conversations on Twitter with the highest number of tweets, retweets, and audience share. Among the most popular topics, sporting events stand out. This study has also confirmed that the most frequently stated emotion is surprise, and that positive messages prevail over those that are negative and neutral with regard to polarity. Nevertheless, the linear regression data has verified that the main trend is toward publishing negative messages, with a lower statistical correlation, which is a behaviour that might possibly be duplicated on other social networks. [ABSTRACT FROM AUTHOR]

The use of digital platforms in social movements has given the Internet a central role in analyzing activism over the last decade. However, social networks' potential for social change has to be analyzed critically and take complex economic and political contexts where actors remain unequally powerful into consideration. Through a combined methodology, this article explores the tensions of free culture communities in Spain when using proprietary digital platforms. These communities include 1651 platforms, of which 1162 are proprietary, and 489 are free. They describe a complex ecology in which they use proprietary platforms or free alternatives depending on their ultimate goals. The logic of technological corporations is notably imposed when communities aim to communicate with outsiders as commercial social networks attract a significantly greater number of users. [ABSTRACT FROM AUTHOR]

This article explores the relationship between face-to-face and online social life, by developing different constructs for each. The paper investigates if the online and offline forms of social capital mirror each other, and which socio-economic groups have benefitted the most from the digitalization of social life. Using data from a survey carried out in Spain in 2016, the study confirms that social capital is more diversified and instrumental when expressed online than offline. The findings also suggest a widening of the digital gap between generations and socio-economic groups in favour of the younger, the better educated, and the upper classes. [ABSTRACT FROM AUTHOR]