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Drawing on the conceptual frameworks of Bourdieu and postfeminism, this article analyses extant tensions between young women's gendered habitus and the health-related learning spaces of Physical Education (PE) and Instagram. We draw on data from a two-phase qualitative research project with thirty-seven young women (aged 15–17) from three secondary schools in Spain who self-defined as physically active and engaging with exercise content on Instagram. Data obtained through focus groups and semi-structured interviews reveal how these young women's subjectivities are formed through negotiating the gender 'rules of the game' within these key pedagogical fields. Notably, most participants were critical of their learning in PE, which mainly remains a traditional masculine field. By contrast, they valued Instagram as an engaging space in which to learn about fitness to transform their bodies toward the feminine ideal. This involved a constant process of self-optimization, including the development of the 'right' mental dispositions, fitting strongly with their gendered habitus. Within this paper, we have developed the concept of 'postfeminist habitus' to explain the participants' engagements with health-related content on Instagram, which through language of choice and empowerment, disciplined the young women to achieve the normative body as a marker of success. We argue that while there are notably different patterns of engagement with PE and Instagram, in both spaces there is evidence of symbolic violence that reproduces the gender order. We conclude by suggesting changes that might make PE a more meaningful and hybrid learning space for young women. [ABSTRACT FROM AUTHOR]

One of the ways hoteliers can gain a competitive advantage is by increasing their digital footprint, which includes a hashtag strategy. In fact, hashtags have become an integral part of social networks, but are often not properly implemented in the hotel sector. The purpose of this study is to explore the importance of hashtags as an effective tool for a hotel's online marketing strategy, with a particular focus on Instagram. The objective of this research is to provide an in-depth analysis of the hotel chains' Instagram accounts with the most followers in Portugal and Spain. To such end, ten hotel chains were analyzed in both countries. Desk research was carried out to identify the sample and to consider metrics such as: number of mentions, hashtag reach, likes, comments and followers. The hotel with the most Instagram mentions is the Ushuaia Beach Hotel in Spain and the Six Senses Douro Valley in Portugal. By means of this last example, results showed that the average of likes, and comments increased significantly with the use of hashtags. Therefore, it is possible to ascertain that the use of hashtags increases the engagement of followers with the hotel brand. [ABSTRACT FROM AUTHOR]

This study examines citizen's use of social media during the political crisis triggered by the Catalan Referendum. More specifically, we seek to shed more light on Catalan citizens' (dis)engagement on social media, examining what citizens did and did not do on social media, who they avoided and/or unfriended, and the implications of such behaviours for democratic citizenship in Spain. Our findings, based on 50 interviews with Catalan citizens, show that despite strong political partisanship, Catalans show little inclination to discuss political issues online and consequently develop what we term a teflonic social media behaviour (TSMB). By implementing these avoidance tactics, they refrain from commenting and sharing political information about the Catalan conflict on social media. Furthermore, when they happen, political discussions are mainly triggered by blatant lies or fabricated content that citizens from both sides of the political spectrum want to confront based on their own real-world experiences. We find that despite the fact that the independence movement has undeniably fuelled social and political conflict, the unfriend button on social media was only used when specific norms of uncivility were breached rather than as a reaction to the mere exposure to dissonant views and opinions. [ABSTRACT FROM AUTHOR]

In this article, we examine the activism made possible by so-called digital feminism. The communication structure of digital media is behind the expansion and diffusion that the feminist movement is experiencing today. We argue that despite the mass appeal made possible by this communication structure, hegemonic powers may thwart the advance of the feminist agenda if this online movement does not lead to street mobilization. In other words: if online mobilization does not overcome the limitations of individual digital actions, the feminist movement is at risk of being co-opted by neoliberalism. We analyze two dimensions of digital feminism: the individual neoliberal dimension and the one that entails political action in the streets. To this end, we will focus on analysis of the 2019 8M feminist strike as a successful example of the latter case. [ABSTRACT FROM AUTHOR]

The present study addresses the effect of the discourse of elites on Twitter on citizens' affective polarisation through a quasi-experiment that was embedded in a survey panel. Participants were invited to follow one of the Twitter accounts of nine candidates from the main political parties during the 2019 European Parliament electoral campaign in Spain. Experiment compliance among participants was confirmed using web-tracking data (passive metre). The results show that exposure to candidates' Twitter accounts by self-selection does not increase affective polarisation. Although high levels of polarisation might contribute to building echo chambers, the polarising content contained in the partisan Twitter accounts has no effect on increasing affective polarisation, even among those who strongly identify with such parties. This finding confirms the so-called limited media effect hypothesis for social media. [ABSTRACT FROM AUTHOR]