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We know relatively little about the conditions that encourage people to jump into the political fray as policy entrepreneurs, advocates who devote substantial time, energy, and resources to campaigning for a policy goal. This paper aims to fill that gap by investigating the catalysts of policy entrepreneurship in municipalities across the State of New York, where between 2008 and 2012, hundreds of local jurisdictions passed measures opposing or supporting high-volume hydraulic fracturing (fracking). These local policy actions were often enthusiastically encouraged and, in some cases, vociferously opposed, by enterprising advocates. I propose a threat-centered theory of policy entrepreneurship, emphasizing the role of loss aversion in pushing actors toward advocacy. The empirical analysis shows that oppositional advocacy within a polity draws would-be policy entrepreneurs into battle. [ABSTRACT FROM AUTHOR]