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Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the state has also issued corresponding mandates and set up support models, which has created the impression that we are basically dealing with a'consumer policy from above'imposed by macro-politics. Not that there have not been repeated attempts in the past decades to give impetus to consumer policy from the middle of civil society - often in the form of small citizens'initiatives. And in recent years in particular, a number of new consumer organisations have emerged which operate much closer to the grass roots. Nevertheless, the impression seems to have taken root among the large, government-related'players'in the field, who have been in the'business'for decades, not to mention government-internal consumer policy, that consumer policy concerns a policy field that is essentiallyordered by a collaboration of the state on the one hand, and consumer protection organisations representing all consumers equally on the other, while the many small consumer initiatives, not even started by individual committed consumers, regularly fall behind in comparison. This perspective refers largely to the view of and from the centre of politics. This volume is intended to go some way towards countering the institutionally prevailing impression that, in principle, there is only'consumer policy from above'that is really effective and assertive.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the state has also issued corresponding mandates and set up support models, which has created the impression that we are basically dealing with a'consumer policy from above'imposed by macro-politics. Not that there have not been repeated attempts in the past decades to give impetus to consumer policy from the middle of civil society - often in the form of small citizens'initiatives. And in recent years in particular, a number of new consumer organisations have emerged which operate much closer to the grass roots. Nevertheless, the impression seems to have taken root among the large, government-related'players'in the field, who have been in the'business'for decades, not to mention government-internal consumer policy, that consumer policy concerns a policy field that is essentiallyordered by a collaboration of the state on the one hand, and consumer protection organisations representing all consumers equally on the other, while the many small consumer initiatives, not even started by individual committed consumers, regularly fall behind in comparison. This perspective refers largely to the view of and from the centre of politics. This volume is intended to go some way towards countering the institutionally prevailing impression that, in principle, there is only'consumer policy from above'that is really effective and assertive.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among itsservices to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

This book contains the refereed proceedings of the Cybernetics Perspectives in Systems session of the 11th Computer Science On-line Conference 2022 (CSOC 2022), which was held in April 2022 online. Papers on modern cybernetics and informatics in the context of networks and systems are an important component of current research issues. This volume contains an overview of recent method, algorithms and designs.

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.