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Despite recent increases, women continue to be underrepresented in science, technology, engineering, and mathematics (STEM). Using social identity theory as a framework, this study conducted a reflexive thematic analysis of 614 Instagram posts by 30 women in STEM influencers on Instagram to determine the extent to which and how they portrayed themselves as role models. Findings revealed that these influencers exhibited important role model traits: (a) favorable personality traits, (b) STEM expertise, and (c) personal connections with audience members, and they also displayed authenticity and knowledge of trending platform features in their posts. Implications for science communicators and STEM educators are discussed. [ABSTRACT FROM AUTHOR]

The Journal and Mass Communication Quarterly (JMCQ) has documented the struggle members of marginalized groups face in their quest to be treated equally in media content and careers. In this analysis, we note that the journal's century of articles documents the many historical shifts in the representation and treatment of women and minorities in media settings. Articles emphasize the lack of opportunities for advancement, management issues, and systemic inequities perpetuated by media content and practices. Less common were articles that examine the treatment of students and faculty in academia. [ABSTRACT FROM AUTHOR]