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Introduction: This study analyzes the use that the main NGO in Chile and Spain make of their profiles on Facebook and Instagram. Specifically, we study how they manage their public presence on these social networks, what issues they focus their activity on, how they are connecting with their audiences and the engagement they achieve. Methodology: the content analysis of the publications made by 50 NGO during a month has been used, taking into account quantitative and qualitative variables; the sample has been made up of 25 organizations from each country, selected by means of a non-probability sampling according to predefined criteria. Results: a total of 2,103 publications have been analyzed, which show that Facebook is the most used network, especially in Spain, and also the network with the largest number of followers; the use that NGO give to their profiles is basically informative, but there are differences between Spain and Chile and also by sector of activity of the organizations; the most used format for posting is text and notably the use of hashtags; the most common topics deal with the activities and projects of the NGO with a formal tone. Discussion: taking into account the social nature and the need to generate dialogue and connection with society, NGO should make more effort in their social media profiles given the scope and potential for generating engagement with their audiences. Conclusions: the communication strategies of the NGO in social networks do not take advantage of the power that these channels have to dialogue and establish relationships of trust with their audiences. [ABSTRACT FROM AUTHOR]

Introduction: Public media are essential to offer a service of general interest to the population to have equitable access to information, culture, democratic participation and equal opportunities. However, they continue to transmit biases and gender stereotypes that can have a great social scope, also in its digital editions, where a large part of the imbalances presents in traditional media have been transferred and adapted. Methodology: This paper analyzes the representation of gender on the Twitter profile of the regional channel Canal Sur Noticias. For this, a content analysis of a total of N=754 tweets published in September and October 2022 is carried out to find out if there is an underrepresentation of women in news coverage and if gender biases and stereotypes are perceived in the sections, spheres of action, authorship, external sources and in the audiovisual content. Results: The findings reveal that women are clearly underrepresented in this social network, not only as protagonist, also as authors and external sources, and a relegation to the background, in sections and areas of lesser weight, in addition biases persist and stereotypes such as gender markings, traditional roles, or sexist language in text and images. Discussion and Conclusions: This paper show an imbalance in the representation of gender in the Twitter of the public channel, which adapts the same biases present in its traditional format, hindering the social advancement of women in the digital space. [ABSTRACT FROM AUTHOR]

Introduction: Recent debates concerning problems in the digital environment have promoted different conceptualizations of digital rights. However, current problems of digital communication are often discussed separately from earlier debates pertaining to the democratization of the media. This article argues for the regrounding of digital rights debates to address systemic communication problems. Methodology: Intended as a conceptual contribution, this article connects recent critical research on digital rights to the body of literature on democratic media activism through an analysis of problem representations. The article draws on the “What is the problem represented to be?” approach to study problem representations in the academic accounts of mobilizations and to identify common themes that describe systemic problems of communication. Results: The results identify problem representations that have emerged in and been defined by mobilizations over time and illustrate persistent themes with examples from the digital and mass media eras, including inequalities in the distribution of communicative resources, ownership and economic model of the communication system, and problems of participation and exclusion. Discussion: Focusing on problem representations enables identification of alternatives to current dominant discourses and offers grounds for collaboration at the nexus of activism and scholarship. Conclusions: Future research can benefit from a further dialogue between the framework of democratic media activism and rights-based approaches to the digital communication environment. [ABSTRACT FROM AUTHOR]

Introduction: Corporate social responsibility (CSR) is the mechanism through which organizations integrate the Sustainable Development Goals (SDGs) into their corporate strategies. On the other hand, the communication of responsibility and commitment initiatives with citizens is an important factor in achieving social legitimacy for the company. Moreover, digital communication tools, including corporate podcast, are powerful allies for disseminating a corporate brand message aligned with sustainability, commitment and social responsibility. Therefore, the main objective of this article is to analyze how the banking sector uses corporate podcast as a tool for communicating content related to the SDGs. Methodology: A content analysis of the headlines and explanatory texts of the podcast deliveries issued by the largest financial institutions in Spain during the year 2022 was carried out. Results: 36.1% of the podcasts analyzed address the SDGs, with 12 of the 17 SDGs set by the United Nations being represented. Discussion: The results show a significant use of corporate podcasts as a SDGs communication tool, which is consistent with companies' growing commitment to a more engaged communication linked to CSR. Conclusions: This research represents a further step in understanding how organizations use the communicative possibilities provided by digital platforms, specifically podcasts, to communicate CSR-related issues. [ABSTRACT FROM AUTHOR]

Introduction: Innovation in undertaking responsible and sustainable business models is currently at the top of the list of the European Union's priorities, in line with the Sustainable Development Goals set by the United Nations in its international Agenda expected to be reached by 2030. The creation and development of activities, projects, and companies aware of their impact on the planet in the short, medium, and long term, generate much more value when this leadership comes from a female entrepreneurial vocation, by enriching and optimising the value of diversity in the management of resources, traditionally directed by the male ecosystem. Methodology: a methodological triangulation is applied through in-depth interviews with international key informants, analysis of digital contents in the regions of Andalusia (Spain) and Aveiro (Portugal) and the review of previous scientific literature. Results: The new Spanish-Portuguese startups are still mostly led by men, while the share of female entrepreneurial leadership represents the 26.5% of the total sample. Discussion: although there is a wide range of improvement in presence and communication, women are increasing their entrepreneurial and innovative activity. In any case, co-responsibility with the community and care for the environmental legacy are still latent values for professional differentiation. Conclusions: the research highlights current international objective data on entrepreneurial corporate digital communication, providing a complete picture of the reality of women who are committing to business models whose mission, vision and values are focused on sustainabilit [ABSTRACT FROM AUTHOR]

The article titled "Multiple and Convergent Perspectives on Neurocommunication and Neuromarketing" presents a selection of nineteen scientific texts that address innovative topics such as Neurocommunication and Neuromarketing. These texts explore different approaches and combine transdisciplinary, interdisciplinary, and multidisciplinary perspectives. The book aims to provide the reader with a variety of reflective, critical, factual, and propositional views on the future of this field of knowledge. The importance of neuromarketing and neurocommunication as theoretical and practical tools for the study and analysis of communication in immersive digital environments is highlighted. Topics such as the impact of sensory experience on advertising and purchasing decisions, as well as ethics in neuromarketing, are also addressed. The use of technologies such as Eye tracking and brain-computer interaction is also discussed in the book. In summary, this book offers a diverse and inspiring reading on neurocommunication and neuromarketing, with relevant texts for various areas of knowledge. [Extracted from the article]