Search

The research paper investigates the support system available to women entrepreneurs in Punjab's MSME sector. It aims to assess the extent of support received by women entrepreneurs from their families, friends, and various government and non-government agencies. The study, based on a sample of 204 women entrepreneurs in Punjab's MSME sector, reveals that the development of women's entrepreneurial talent has largely been nurtured through the familial support system in Punjab, rather than through external agencies. Findings indicate that a significant majority of the women entrepreneurs enjoy substantial support from their extended families. For professional guidance, these women predominantly rely on their husbands, family members, and relatives, rather than on external support systems such as banks or government institutions, which often exist more in theory than in practice. Furthermore, a minimal number of women entrepreneurs are aware of government programmes, schemes, or policies designed to aid their development. [ABSTRACT FROM AUTHOR]

Advancements in technology, along with increased internet and smartphone availability, have resulted in a substantial global increase in social media usage. Social media functions as a communication network. Following the COVID-19 pandemic, the importance of social media has increased. Women can now engage in conversations, debates, and discussions on a wide range of topics on different social media platforms. This study seeks to understand women's empowerment through social media. This study examines the impact of social media on women's lives and its potential to empower them. The researcher employed a quantitative research approach. The study involves empirical research conducted via an online survey. This study collected primary data from 100 women living in Jaipur, Rajasthan. Google Forms included a Likert scale with closed-ended questions. The data has been analysed using SPSS in the study. The study concludes that social media empowers women through chances for empowerment, awareness-raising, and connecting with others. It promotes women to exchange experiences, accomplishments, and resources and enhances audience engagement through the use of hashtags. As internet usage rises, women are becoming more informed about their rights and gaining access to novel opportunities. Social media disrupts social gender conventions and advocates for a fair and just world. [ABSTRACT FROM AUTHOR]